S.W.O.T on Google

.S.W.O.T

Shaunak Mukherjee

1(C) Shaunak Mukherjee, 2015.

• Strength(s)

• Weakness(es)

• Opportunity (ies)

• Threat(s)

Technically, the four parameters required to satisfy the demands, or the viability of an

organization.

2(C) Shaunak Mukherjee, 2015.

In today’s S.W.O.T menu, we have :-

3(C) Shaunak Mukherjee, 2015.

Salient features

• Founded in 1996 – Page and Brin – Stanford research paper.

• Probably the world’s best-known company for pioneering the search engine revolution

• “Do not be Evil”

• Eric Schmidt

4(C) Shaunak Mukherjee, 2015.

5(C) Shaunak Mukherjee, 2015.

So what does make Google tick?

6(C) Shaunak Mukherjee, 2015.

• Undisputed leader in search engines – 65% of the market share for internet searches. Averages >1.2 Billion hits a month in terms of the unique searches that users perform on the site.

• Incredible development work - Each employee has to give 20% of their time to develop their own projects.

• Adoption of Android and mobile technologies -has resulted in it becoming a direct competitor of Apple, Microsoft, etc.

7(C) Shaunak Mukherjee, 2015.

…THE BIGGEST ONE.

• In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million). In January 2013, Google announced it had earned US$50 billion in annual revenue for the year of 2012.

8(C) Shaunak Mukherjee, 2015.

9(C) Shaunak Mukherjee, 2015.

10(C) Shaunak Mukherjee, 2015.

Everything can’t be right.

11(C) Shaunak Mukherjee, 2015.

• Excessive secrecy – search engine algorithm still not known beyond bare-bones format

• Lack of marketability of other schemes –Maps, Finance, Picnic, Book Search?

• Lack of reliability in terms of credibility – Fails to distinguish between good, really good, not so good.

12(C) Shaunak Mukherjee, 2015.

..THIS ONE.

• “Google’s business model relies heavily on advertising and the numbers reveal that it gets more than 85% of its revenues from ads alone. Any potential dip in revenues costs the company dearly.” ~ Business Insider

• Non-foray into desktop market.

13(C) Shaunak Mukherjee, 2015.

14(C) Shaunak Mukherjee, 2015.

Always a silver lining, though.

OPPORTUNITIES.

15(C) Shaunak Mukherjee, 2015.

INNOVATE. That’s what they love doing.

• Driver-less cars.

16(C) Shaunak Mukherjee, 2015.

Google Glass

17(C) Shaunak Mukherjee, 2015.

Google Fiber

18(C) Shaunak Mukherjee, 2015.

THREATS.

Yes, there are many.

19(C) Shaunak Mukherjee, 2015.

Not all is well, you know.

• Criminal liabilities

• Android franchise risk

• Security breach liabilities

• Motorola acquisition risk

20(C) Shaunak Mukherjee, 2015.

THEY TRIED TO REPLACE THIS.

WITH THIS.

21(C) Shaunak Mukherjee, 2015.

22(C) Shaunak Mukherjee, 2015.

BIGGEST THREAT?

• In recent years and especially in 2013, faced with declining revenues from ads – declining profitability of the company.

• Possible reasons :

i) ongoing global economic slowdown

ii) competitors snapping at its heels in a more aggressive manner.

23(C) Shaunak Mukherjee, 2015.

Let’s sum up, then.

24(C) Shaunak Mukherjee, 2015.

TO COMBAT WEAKNESSES AND THREATS?

• Google has to devise a more robust business model that embraces e-commerce and mobile commerce along with its current business model that is based on ad revenues alone.

• Better focus on android and mobile development market, especially on the ascent of Microsoft, Apple, etc.

• If the driverless car somehow successfully gets deployed sooner than later, Google might very well become the world's first trillion-dollar company.

25(C) Shaunak Mukherjee, 2015.

26(C) Shaunak Mukherjee, 2015.