Social TV - Social Ad Automization

Second Screen

World on fire: Germany 7 – 1 Brasil (Twitter heatmap)(Click to watch animation)

~%25

1- Nielsen Social – Viewer behavior

%49

%66Surfing

Check sport scores

Look up information on actors, plotlines, athletes, or teams

Chat with friends about TV show

Vote or send commentsto live program

Watched certain tv programming because of something you read

on a social media website

TabletSmart Phone

%27

%29

%29

%41

%29

%23

%9

%12

Read conversations about the program on a social media

%12

%18

%10

%17

2- Nielsen Social Report 2014

3- Social Ads

3- Social Ads

@sadeceka#venus Bebek

3- Social Ad (Mediacom 2015)

Awareness +%17

Ad Recall + %71

Purchase Intent + %24

http://www.mediacom.com/e

n/work/share-a-coke-with-remzi/

@sadeceka#venus Bebek

What we do?

Screen Socializer Solutions

TV PlatformInteractive TV Applications

Social AdsSocial Ads

Screen Socializer - TV Platform

Screen Socializer - TV Platform

Ozge Turkozler

Takipdeyiz şefim.

Screen Socializer - TV Platform

Nesrin bir şans daha versin mi?

#NesrinEvet #NesrinHayır45% 55%

Screen Socializer – Social Ads

Screen Socializer – Social Ads

@omr_c_nOFF deme OHH de 😀😀

😜 #Yaz #sıcak

@rockistasyonucom#OfdemeOhde #HaykoCepkin

#LiptonIceTea ☺

@asliesenbulut#liptonicetea 😂 en sevdiğimiziçecek👍 #perspectivephoto

Screen Socializer – Social Ads

@omr_c_nOFF deme OHH de 😀😀

😜 #Yaz #sıcak

@rockistasyonucom#OfdemeOhde #HaykoCepkin

#LiptonIceTea ☺

@asliesenbulut#liptonicetea 😂 en sevdiğimiziçecek👍 #perspectivephoto

@erkankokonlineYaz mevsiminin en ferahlatıcıiçeceği #LiptonIceTea

Screen Socializer – Social Ads

@asliesenbulut#liptonicetea 😂 en sevdiğimiziçecek👍 #perspectivephoto

Screen Socializer – Social Ads

@omr_c_n

#pepsi

@erkankokonline

#pepsi@rockistasyonucom

#pepsi

@asliesenbulut

#pepsi

Screen Socializer – Interactive Social Ads

Hangisi daha lezzetli?

#BeyazDoritos #KırmızıDoritos45% 55%

TV Platform - Project

On AirCreative &

DesignTarget

TV Channels

Social Ad - Project

Social Ad

Delivery

Creative &

Design

Upload Ad Video

Social Media Moderation