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DESCRIPTION
As a project in grad school I had to critique the website for Humane Society of Utah. The site had so much to offer and needed very little changes.
Citation preview
By Kristy Parker
Strategy
What is the strategy behind the website?
Educate Save/protect lives of animals Raise money & awareness
Strength
Simplicity
Strength
September 2014 September 2013
Simple design, easy to navigate!
Strength
Local animal stories
Strength
Quick links on landing page
Strength
Facebook Twitter
Links go directly to social media sites
Strength
Changing ads on landing page
Weakness
Too wordy for landing page
Weakness
Color choice of banner
Weakness
Shelter tab
Connectedness
Building Trust
Brand is built from trust
Since 1960, the Humane Society of Utah has been sheltering abandoned animals, fighting cruelty and neglect, and creating an environment of respect, responsibility, and compassion for all animals across our state.
Thank you
Please take me home…
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