By Kristy Parker

Strategy

What is the strategy behind the website?

Educate Save/protect lives of animals Raise money & awareness

Strength

Simplicity

Strength

September 2014 September 2013

Simple design, easy to navigate!

Strength

Local animal stories

Strength

Quick links on landing page

Strength

Facebook Twitter

Links go directly to social media sites

Strength

Changing ads on landing page

Weakness

Too wordy for landing page

Weakness

Color choice of banner

Weakness

Shelter tab

Connectedness

Building Trust

Brand is built from trust

Since 1960, the Humane Society of Utah has been sheltering abandoned animals, fighting cruelty and neglect, and creating an environment of respect, responsibility, and compassion for all animals across our state.

Thank you

Please take me home…