4 Ways to Market Your CEREC

WAYS TOMARKET YOUR

01DIRECT MAIL YOURPATIENTS

Mail or email your patientsdirectly.

These letters are a greatopportunity to educate yourpatients about how CERECtechnology can benefit them.

Here are some key points toemphasize when explainingCEREC to your patients:

"Kinder and gentler” nature of CERECrestorationsTime saved by CEREC technologySuperior, natural color of CEREC restorations

02PURCHASE DISPLAYADVERTISING

Purchase advertising space inyour local newspaper or airtime on a local radio station.

These ads can focus on the samekey points as direct mail.

You can also purchase space ina newspaper or magazine foran advertorial.

An advertorial is an alternativeto display advertising and takesthe form of an article.

03HOLD AN OPEN HOUSE

Hold an open house at youroffice and invite existingpatients, potential patients, andmembers of the press.

At this open house you candemonstrate the power ofCEREC technology.

Prepare ahead of time forpotential questions that you willreceive from the public afteryour demonstration.

04GIVE LECTURES OR HOLDTRADE ASSOCIATION

MEETINGS

Lecture at dental communityprograms or festivals and bringyour CEREC equipment with youso you can demonstrate.

Or schedule lectures in one ofyour operatories.

You could also hold medical ordental associating meetings inyour office.

This gives local professionals achance to learn about your CERECtechnology and spread the word,which may result in patientreferrals.

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waysmarketyourcerec

Source:

Patterson Dental Supply, Inc. Marketing Your CEREC

Healthcare