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WAYS TO MARKET YOUR CEREC 4

4 Ways to Market Your CEREC

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Page 1: 4 Ways to Market Your CEREC

WAYS TOMARKET YOUR

CEREC

4

Page 2: 4 Ways to Market Your CEREC

01DIRECT MAIL YOURPATIENTS

Page 3: 4 Ways to Market Your CEREC

Mail or email your patientsdirectly.

These letters are a greatopportunity to educate yourpatients about how CERECtechnology can benefit them.

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Here are some key points toemphasize when explainingCEREC to your patients:

"Kinder and gentler” nature of CERECrestorationsTime saved by CEREC technologySuperior, natural color of CEREC restorations

Page 5: 4 Ways to Market Your CEREC

02PURCHASE DISPLAYADVERTISING

Page 6: 4 Ways to Market Your CEREC

Purchase advertising space inyour local newspaper or airtime on a local radio station.

These ads can focus on the samekey points as direct mail.

Page 7: 4 Ways to Market Your CEREC

You can also purchase space ina newspaper or magazine foran advertorial.

An advertorial is an alternativeto display advertising and takesthe form of an article.

Page 8: 4 Ways to Market Your CEREC

03HOLD AN OPEN HOUSE

Page 9: 4 Ways to Market Your CEREC

Hold an open house at youroffice and invite existingpatients, potential patients, andmembers of the press.

At this open house you candemonstrate the power ofCEREC technology.

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Prepare ahead of time forpotential questions that you willreceive from the public afteryour demonstration.

Page 11: 4 Ways to Market Your CEREC

04GIVE LECTURES OR HOLDTRADE ASSOCIATION

MEETINGS

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Lecture at dental communityprograms or festivals and bringyour CEREC equipment with youso you can demonstrate.

Or schedule lectures in one ofyour operatories.

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You could also hold medical ordental associating meetings inyour office.

This gives local professionals achance to learn about your CERECtechnology and spread the word,which may result in patientreferrals.

Page 14: 4 Ways to Market Your CEREC

VISIT OURNEWSLETTER PAGE

FOR MORE INFO:https://www.atlasresell.com/news/4­

ways­market­your­cerec

Source:

Patterson Dental Supply, Inc. Marketing Your CEREC