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Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011
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Education & Training - Informing Choice Improving Practice Reducing Harm
Building a bridge using web 2.o
Information and communication technologies seminar
Ray Stephens, Moreland Hall 22nd Aug 2011
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
Web 2.0 @ Moreland Hall
To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.
To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
Why do we need to get involved?
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
What is web 2.0?
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
Where to start
Quick poll: Does your work block access to social
media?▪ Facebook▪ Youtube▪ Twitter▪ Ning
Why? Does it work?
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
180 friends and fans
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
Twitter ye not (Nigel Brunsdon – Injecting Advice)
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
Marketing
you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
Before
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Education & Training - Informing Choice Improving Practice Reducing Harm
Now
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
CHCAOD2C
Education & Training - Informing Choice Improving Practice Reducing Harm
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