DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

Education & Training - Informing Choice Improving Practice Reducing Harm

Building a bridge using web 2.o

Information and communication technologies seminar

Ray Stephens, Moreland Hall 22nd Aug 2011

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Web 2.0 @ Moreland Hall

To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.

To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.

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Why do we need to get involved?

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What is web 2.0?

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Where to start

Quick poll: Does your work block access to social

media?▪ Facebook▪ Youtube▪ Twitter▪ Ning

Why? Does it work?

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180 friends and fans

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Twitter

Twitter ye not (Nigel Brunsdon – Injecting Advice)

http://injectingadvice.com/articles/misc/212-ncidu

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Marketing

you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.

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Before

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Now

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Health & Medicine

DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0