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Bringing You Closer to Your Social Customers
June 12, 2014
Get social with us
Join the conversation:
#socialstudio
Safe HarborSafe Harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
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Agenda • Introduction – Guest Speakers
• What is the Salesforce ExactTarget Marketing Cloud
• Our newest with Social Product
• How does Citrix use Social to get close to their customers
• Q&A
Marcel LeBrunSVP & GM Salesforce ExactTarget;
Radian6 Founder & CEO
Justin LevyHead of Global Social Media, Citrix
@lebrun
@justinlevy
The Platform for 1:1 Customer Journeys
Build a Single View of the Customer
Plan and Optimize the Customer Journey
Deliver Personalized Content AcrossEvery Channel and Device
Measure the Impact on Your Business
Bringing You Closer to Your Social Customer
Email Mobile Social Web ConnectedProducts
HubExchangeApps
#1 in social listening #1 in social publishing
Ads
Listen Engage Social Care / Business Process
Publish
Customer View
Our Vision for Social Marketing
Introducing…
Collaborative Spaces for Teams to Operate at
Social Speed & Agility
Plan, Source, and Publish Compelling, Brand-Safe
Social Content
Enable Authentic Interactions with Every
Consumer
Assess and Refine Your Strategy Based on Results
and Data
Workspaces Social Content Marketing Engagement Analytics
Consumer Ease of Use + Enterprise Class Capabilities
Bringing Citrix Closer to their Social Customer.
Head of Global Social Media, Citrix@justinlevy
Establishing Global Social Media ObjectivesLaying the foundational building blocks to scale social media
Increase competitive insights & customer knowledge
Drive advocacy, storytelling & retention, resulting in rabid fans
Develop and drive our social business globally with regional & local focus
Analyzing and optimizing social channels to drive impact for the business
Engage in conversation & influence via onsite and offsite communities
Drive competitive advantage through brand humanization & customer engagement
Develop, drive and increase social operations and governance
Drive demand and brand awareness volume and velocity
Launched a Social Media Center of ExcellenceLaying the foundational building blocks to scale social media
The Citrix Social Media Center of Excellence is a centralized hub providing strategy, resources, training and enablement in order to provide company-wide standardization, increased efficiency, effectiveness and reduced costs.
Launched a Social Media Center of ExcellenceLaying the foundational building blocks to scale social media
Social Media CoE• Policies/Guidelines• Governance/Ops• Training/Education/Best Practices• Crisis Management/M&A• Social Media Council• Corporate Blog• Branding Strategy & Enablement• Corporate Initiatives (Marketing,
Web, Creative, Comms)
Business Units/Geos• BU/Geo Social Campaign Execution• BU/Geo Community Management• BU/Geo Social Support• BU/Geo Blogs• CTO Office• CoE Strategic Support/Guidance
Social Media
CoE
SaaS
Enterprise
Corporate
Customer Support
Geo
Other Business
Units
Establishing a Single SMMSCoordinating Social Across Brands and Geographies
• A single social media platform - over dozens of point solutions
• Increased business agility & enterprise governance
• Connect 1:1 with customers on social channels
• Improved social content marketing, creating a stronger and more consistent brand experience
• Standardization of metrics and reporting across the organization
Questions?Please type questions in the CHAT panel to ‘ALL – Entire Audience’
Join the conversation: #socialstudio
Thank you.
Upcoming Webinars:
http://www.exacttarget.com/resource-center/webinars Register:
June 26 @ 2:00 pm EDTSocial in Action: Streamline Your Social Content Marketing
July 24 @ 2:00 pm EDTBest of the Email Swipe File
Succeed withSocial MediaText “SOCIAL” to 38767
Tips | Strategies | Trends
*Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/
Experience Digital Marketing Like Never Before
Join the journey at Connections 2014—transforming customerinteractions into exceptional brand experiences for your business
For one incredible week, the world’s best marketers come together to:
Explore emerging connected
technologies
Hear from the brightest innovators and biggest brands
Experienceworld-class education
and entertainment
exacttarget.com/connections
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