A5 Twitter 101 for Health Care Professionals - Ajay Puri

TWITTER 101AJAY PURI

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter 101

1. Why Twitter / Social Media? 2. Social Media Strategic Framework: POSTE Method 3. Twitter Basics 4. Get Our Hands Dirty!

#QFTwitter #QualityForum | @bcpsqc @masalapuri

1. Who currently uses Twitter?Beginner | Intermediate | Advanced

#QFTwitter #QualityForum | @bcpsqc @masalapuri

What are your challenges with Twitter or in potentially using it?

Let’s put them on the table!

#QFTwitter #QualityForum | @bcpsqc @masalapuri

1. Who currently uses Twitter?Beginner | Intermediate | Advanced

2. What would you like to get out of this session?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

1. Who currently uses Twitter?Beginner | Intermediate | Advanced

2. What would you like to get out of this session?

Let’s try a sample tweet!

#QFTwitter #QualityForum | @bcpsqc @masalapuri

What are some Social Media tools?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

What are some Social Media tools?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?6 Points to Remember

1. A tool that makes for easy and open communication.2. A quick and concise way of sharing timely information.3. A great way of taking “offline” information “online” where

more people can contribute.4. An online community that is accessible, engaging, and fun!5. A way of retrieving information but also creating media.6. A movement from an one-way to two-way form of

communication.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?1. A tool that makes for easy and open communication.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?1. A tool that makes for easy and open communication.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?2. A quick and concise way of sharing timely information.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?2. A quick and concise way of sharing timely information. Sharing Photos

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?2. A quick and concise way of sharing timely information. Sharing Links

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?

3. A great way of taking “offline” information “online” where more people can contribute.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?

3. A great way of taking “offline” information “online” where more people can contribute.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?4. An online community that is accessible, engaging, and fun!

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?4. An online community that is accessible, engaging, and fun!

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?5. A way of retrieving information but also creating media.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?6. One-way to newer two- and

multi-way forms of communications.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Why Twitter?6. One-way to newer two- and

multi-way forms of communications.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter Basics

1. Create a user-friendly Twitter ID2. Learn the lingo (@ # RT)3. Converse and Share content4. Things to keep mind5. Try things; experiment!

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter Basics:Create a user-friendly Twitter ID

• Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly:

• Be concise and memorable.• Keep it under 10 characters if possible.• Avoid underscores.

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter Basics:Create a user-friendly Twitter ID

• Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly:

• Be concise and memorable.• Keep it under 10 characters if possible.• Avoid underscores.

Bad Twitter ID

@GetYour_Vote_On

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter Basics:Create a user-friendly Twitter ID

• Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly:

• Be concise and memorable.• Keep it under 10 characters if possible.• Avoid underscores.

Good Twitter ID Bad Twitter ID

@Fraserhealth @GetYour_Vote_On

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter Basics: Learn the Lingo

What’s a tweet?What’s a retweet (RT)?What’s the @ symbol?What’s a hashtag (#)?What’s a direct message (DM)?What’s a Tweetup?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Tweet = Sending a message on TwitterRetweet (RT) = Sharing what someone else has tweeted@ Symbol = Prefaces every Twitter ID# Hashtag Symbol = Use to organize informationDirect Message (DM) = A private messageTweetup = A Twitter meet up

Twitter Basics: Learn the Lingo

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Things to Keep in Mind

1. Allow at least 20 characters for retweets and others to comment)

2. Use hashtags3. Mention people

#QFTwitter #QualityForum | @bcpsqc @masalapuri

LET’S GET OUR HANDS DIRTY

#QFTwitter #QualityForum | @bcpsqc @masalapuri

What would you tweet about?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

What would you tweet about?

How about an Open Heart Surgery?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

How about an Open Heart Surgery?

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Resources

Mashable’s Twitter Guidehttp://mashable.com/guidebook/twitter/

The Ultimate Guide for Everything Twitterhttp://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Advanced Concepts:Hootsuite, Klout, Photos, URL shorteners (eg. Ow.ly), Scheduling

#QFTwitter #QualityForum | @bcpsqc @masalapuri

#QFTwitter #QualityForum | @bcpsqc @masalapuri

Twitter Basics:Converse and Share Content

• Feel free to share relevant, interesting, and timely content on Twitter.

• Good idea to reply to people tweeting at you, and to engage in conversation with others.

• Don’t be shy, put the “social” in social media.