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PRESENTING COMPLEX DATA
VISUALLY
What time is it?
What time is it?
What time is it?
Why Present Data Visually?
It creates excitement
It creates something shareable
It makes complex data easier to understand
It increases information
retention
It pulls out key messages and
provides clarity
You control the message
• “Information overload or data glut” – David McCandless
• Language of the eye (patterns, colours) + the language of the mind (words) = speaking two languages simultaneously
• Visual Information is effortless to consume.
Communicating Research Effectively: Making Shareable Products
Presenting information in a way that tells a story
Infographics can also present data in a
variety of forms in one central place, bringing together
information into one central place for
sharing.
Four key consideration
1. Purpose and Focus2. The right information3. Correct structure4. Useful formation
Who, What, How?
• Who are you communicating with?
• What do you need people to understand?
• How is it going to be consumed?
• Static media (infographic) vs. Interactive visualisation?
Good data is a must
Paradox of data visualisation
• The more complex a visualisation, the less comprehensible it usually is.
• Balance: data + technology
+ design
Remember our clocks?
Information can be provided in a variety of ways BUT make sure it is:
• FIT FOR PURPOSE• CLEAR• EASILY UNDERSTOOD• SIMPLE
Software/ToolsCreately: this is easy to use Online Diagramming
software - purpose built for team collaboration. http://creately.com/
Hohli: this online chart maker is simple to use and allows you to create a range of colourful pie, line scatter, radar and bar charts. http://charts.hohli.com/
Tableau: a free Windows-only software for creating colourful data visualisations. http://www.tableausoftware.com/public/
Software/ToolsGap Minder (Hans Rosling): allows you to upload data and create an interactive chart. http://www.gapminder.org/upload-data/
Many Eyes: allows you to upload data in a range of very versatile formats. http://www-958.ibm.com/software/data/cognos/manyeyes/
Google Chart Tools: allows you to include constantly changing research data sourced online.
http://code.google.com/apis/chart/
Piktochart: easy to make infographics. piktochart.com
Activity
1. In groups, think of data you want to share.
2. Create a visualisation of that data (it may be a graph you have
produced before)
3. Using the principles we have learnt think about how else you
could present these linkages?
4. What other information may nuance and create patterns you
want to show?
5. Create visualisation (use pencil, pen, markers, sticky notes etc.
Go wild)
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