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Presentation on social media at the San Francisco History Center, given by Christina Moretta at SAA 14.
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13,738 likes Encourage contribution of posts from specialty
departments. Each department has a FB ambassador. Suggest FB campaigns – cool stuff you’ve seen
Use other people’s ideas!
We first saw this on Etsy and applied it to the library-like questions.
Humor & stereotypes are liked & shared!
Use your community to guide you with social media best practices – partnerships & neighbors.
Instagram: started in November 2013. August 2014 = over 1,200 followers
Hint: followers heart old photos & cool books
Work with existing programs in your library system and see how the archives can be involved. #summerread2014
Try new things!
Try again even if it was not successful the first time around.
Highlight your digital assets.
Social Media Cross-Promotion Guidelines for Programming Partners
SFPL has more than 21,000 online community members across various social media platforms; effective cross-promotions will help maximize awareness for a successful event. Our general hashtag across all social media is #sfpubliclibrary Here are links to SFPL’s social networking accounts: Facebook: www.facebook.com/sfpl.org• Tip: “Like” SFPL’s page first so you can tag our page in your Facebook posts using “@San Francisco Public Library Twitter: twitter.com/sfpubliclibrary• Tip: Tag @sfpubliclibrary in your posts related to your event Instagram: instagram.com/sfpubliclibrary• Tip: Tag @sfpubliclibrary in your posts related to your event YouTube: www.youtube.com/user/SanFranciscoLibrary• Tip: Share your YouTube video links from your event with us so we can link to your video
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