13,738 likes Encourage contribution of posts from specialty

departments. Each department has a FB ambassador. Suggest FB campaigns – cool stuff you’ve seen

Use other people’s ideas!

We first saw this on Etsy and applied it to the library-like questions.

Humor & stereotypes are liked & shared!

Use your community to guide you with social media best practices – partnerships & neighbors.

Instagram: started in November 2013. August 2014 = over 1,200 followers

Hint: followers heart old photos & cool books

Work with existing programs in your library system and see how the archives can be involved. #summerread2014

Try new things!

Try again even if it was not successful the first time around.

Highlight your digital assets.

Social Media Cross-Promotion Guidelines for Programming Partners

SFPL has more than 21,000 online community members across various social media platforms; effective cross-promotions will help maximize awareness for a successful event. Our general hashtag across all social media is #sfpubliclibrary Here are links to SFPL’s social networking accounts: Facebook: www.facebook.com/sfpl.org• Tip: “Like” SFPL’s page first so you can tag our page in your Facebook posts using “@San Francisco Public Library Twitter: twitter.com/sfpubliclibrary• Tip: Tag @sfpubliclibrary in your posts related to your event Instagram: instagram.com/sfpubliclibrary• Tip: Tag @sfpubliclibrary in your posts related to your event YouTube: www.youtube.com/user/SanFranciscoLibrary• Tip: Share your YouTube video links from your event with us so we can link to your video