Online Peer-to-Peer Fundraising Best Practices

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Best Practices for Online P2P FundraisingBy Aseem K Thakur(Co-founder of GIVEasia.org)aseem@GIVEasia.org

+My Ambitious Goal

What is P2P Fundraising and why you should care?

Three ingredients of successful P2P Fundraising campaigns

Framework to design, communicate and execute your next P2P fundraising campaign

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What is P2P Fundraising?Peer-to-Peer fundraising is when you empower your supporters to raise funds from their peers on your organization’s behalf.

+Advantages of P2P Fundraising

+Traditional Versus P2P

Charity reaches

Impersonal

One to many

Very expensive

Always charity-driven

Charity empowers

Very personal

Many to many

Extremely Inexpensive

Driven by supporters

Traditional P2P

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The Beauty of Fun-raisingYour job as fundraiser is to channel their passion for good!

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Smiles

Creativity

Compliments

Friends

Playfulness

Excitement

A bit of nerves

+We Will Dance

Singapore’s very first 10 hour dance marathon

200+ teams fundraised for their favorite cause

Over 25K raised for various charities

Completely volunteer-driven event

DESIRABILITY

VIABILITYFEASIBILITY

Set SMART Objectives

+P2P Fundraising Campaign FrameworkCredits - IDEO worked with HackFwd to develop this tool to help design and iterate startups

+Why do we need P2P Fundraising Campaign Framework? Communicate

Consider the Whole

Be Creative

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+Summary

Setting SMART fundraising objectives

Using 3 lenses of Desirability, Feasibility & Viability

Easy Action + Fun Reward + Clear Impact

P2P Fundraising Campaign Visualization