Online Peer-to-Peer Fundraising Best Practices

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The slides provide an overview of what makes a successful online peer-to-peer fundraising campaign.


  • 1. + Best Practices for Online P2P Fundraising By Aseem K Thakur (Co-founder of
  • 2. + My Ambitious Goal What is P2P Fundraising and why you should care? Three ingredients of successful P2P Fundraising campaigns Framework to design, communicate and execute your next P2P fundraising campaign
  • 3. + What is P2P Fundraising? Peer-to-Peer fundraising is when you empower your supporters to raise funds from their peers on your organizations behalf.
  • 4. + Advantages of P2P Fundraising
  • 5. + Traditional Versus P2P Charity reaches Impersonal One to many Very expensive Always charity-driven Charity empowers Very personal Many to many Extremely Inexpensive Driven by supporters Traditional P2P
  • 6. + The Beauty of Fun-raising Your job as fundraiser is to channel their passion for good!
  • 7. + Smiles Creativity Compliments Friends Playfulness Excitement A bit of nerves
  • 8. + We Will Dance Singapores very first 10 hour dance marathon 200+ teams fundraised for their favorite cause Over 25K raised for various charities Completely volunteer-driven event
  • 10. + P2P Fundraising Campaign Framework Credits - IDEO worked with HackFwd to develop this tool to help design and iterate startups
  • 11. + Why do we need P2P Fundraising Campaign Framework? Communicate Consider the Whole Be Creative
  • 12. +
  • 13. +
  • 14. + Summary Setting SMART fundraising objectives Using 3 lenses of Desirability, Feasibility & Viability Easy Action + Fun Reward + Clear Impact P2P Fundraising Campaign Visualization