Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote let’s make food an election issue!

Food Secure Canada’s election campaign 2015

Table of content

Advocating for success!

Evaluation and lessons

learned

Goal and

Strategy

PART 1 PART 2 PART 3

PART 4

Boost visibility Raise awareness Mobilize Engage

1. Goal and Strategy !

Evaluation and lessons

learned

Goal and

Strategy

1 2 3

4

Boost visibility Raise awareness Mobilize Engage

Eat Think Vote

Our goal: to make food a federal election issue

Eat Think Vote

Our strategy, inspired by previous successes

2. Raise awareness!

Evaluation and lessons

learned

Goal and

Strategy

1 2 3

4

Boost visibility Raise awareness Mobilize Engage

Eat Think Vote

4 planks supporting the idea of a national food policy

Several experts contributed

3. Calls to action!

Evaluation and lessons

learned

Goal and

Strategy

1 2

Boost visibility Raise awareness Mobilize Engage

3

4

Eat Think Vote Encourage local organizations to engage their candidates on food issues

Organization

Eat Think Vote

•  A communications coordinator (online mobilization)

•  Two campaign coordinators (on the ground mobilization)

•  A National Election Team of volunteers (consultation and on the ground-mobilization-group)

Eat Think Vote

Politicians

Organizations

Individuals

3 audiences

Candidates: Say ‘YES’ to a national Food Policy

Easy actions for interested people

Endorsement actions for supporters

Harder actions for supporters

Alpha-team of ambassadors

•  Visit the website •  Share the word on social media

•  Sign the petition •  Join the movement (survey –

subscribe for updates )

•  Join an event •  Donate

•  Host a local event •  Engage candidates and citizens •  Create or contribute to a blog

article

Caring

Acting

Leading

Eat Think Vote

Boost visibility Raise awareness Mobilize Engage

Eat Think Vote

Social Media: outreach call to action, news curation, with use of a campaign #hashtag

Newsletters: targeted updates during the campaign.

Media: press releases, opinion articles, local event coverage…

Website: deliver content and gather contact information through online actions.

Boost visibility

Boost visibility

Raise awarness

Raise awarness

Mobilize

Mobilize Raise awarness Engage

Boost visibility

4. What we learned?!

Evaluation and lessons

learned

Goal and

Strategy

1 2 3

Boost visibility Raise awareness Mobilize Engage

4

Obstacles

Individuals Organizations Politicians

Complex political claim not likely to engage massively (interrelated issues that lead to federal action). Perception handicap: lack of touchable result when calling for national food policy.

Political engagement that can discourage some organizations to engage even is the campaign is non-partisan. Charity chill.

The statute of a non-profit organization implies to be careful about how to engage politicians. Elections Canada gave concrete instructions for candidates to not take pledges during the campaign.

Results

Local, 46

Provincial, 14

National, 33

Local events: Articles in the news:

20,500 website visitors 4,250 petition signatures 15,500  people engaged on FSC’s Facebook posts More than 6,000 tweets shared with the hashtag #EatThinkVote

Online communications:

Eat Think Vote

More than 200 organizations hosted an ETV

event and/or signed the petition. Host: members vs. Non-members – 68% & 32%

Candidates who participated

Conserva*ve,  10  

Green,  47  Liberal,  43   NDP,  43  

Other,  23  

0  

10  

20  

30  

40  

50  

2 Elected 1 Elected 21 Elected 8 Elected 1 Elected

Ministers who ���participated to an ETV event

A story to be continued…

available here

http://storify.com/FoodSecureCAN/eat-think-vote/

Amanda Sheedy Development Director

amanda@foodsecurecanada.org

François Zeller Communications coordinator

francois@foodsecurecanada.org

Thank you folks!