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On May 8, 2014 we held the 15th annual Open Space Conference in the Presidio of San Francisco. We focused on interactivity in land conservation and you can read more about the day here: http://openspacecouncil.org/community/conference.php
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Story Telling About The Land Through Ethnic Media
!1Kay Wang Marketing Director New America Media kwang@newamericamedia.org 415-503-4170x120
New America Media
NAM is a non-profit and non-partisan multi-channel news and communications agency that connects America's diverse communities.
A national collaboration and advocate for more than 3,000 ethnic news organizations. !2
Editorial - An “AP style” news syndicate and website
Social Marketing
Six, Home-Grown, Youth-Led Media Hub in CA's "media deserts”
Multilingual Polling
National Ethnic Media Online Directory
!3
New America Media
NAM’s Social MarketingConnect - With more than 3000 ethnic media outlets
!4
Convene - Ethnic media around your message
!5
NAM’s Social Marketing
Create - Effective and relevant campaigns
NAM’s Social Marketing
What Is Ethnic Media?
1. Trusted Information Providers
2. Trusted Educators and Advocators
3. Trusted Community Leaders and Organizers
!7
Sending news releases does not build relationship
Return of Investment (ROI) is next step
High touch
Mutual respect.
Ongoing, two-ways communications
Patience
Imagination !8
Building Relationship With Ethnic Media
Telling Your Story
Relevant
Using the language that is easy to understand
In-language accessibility
Cultural Sensitivity
!9
Getting Your Message Across
!Focus group/brainstorming meetings
News briefing/roundtable
Ad/advertorial campaign
Ethnic media create their own ads
Fellowship program
Media luncheon/mixer
Media tours !10
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