The Future of TV

THE FUTURE OF TV

JOY AYLES – JUNIOR PLANNER

INTRODUCTION 5 TRENDSOUR

PREDICTIONS

WHAT IS THE FUTURE?DISCLAIMER

THIS FRESH THINKING ISN’T ABOUT CONTENT OR THE FUTURE OF BRANDS AND COMPANIES BUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH

TV IS CHANGING.

POSSIBILITYWHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED

FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?

THERE ARE 5 KEY TRENDS. STARTING WITH TODAY AND

ENDING UP INTO THE FUTURE.

1

2

3

4

5

1. TODAY’S TECHNOLOGY

PAUSE, PLAY, REWIND, RECORD, INSTANTALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK

ABOUT THEM AND HOW QUICKLY TV HAS CHANGED

INTERNET ENABLED TVSARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM) .

WITH INTERNET ENABLED TVS, COME

TV APPS

3D TVCAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN

2010. BUT WILL THIS BECOME THE NORM OR IS IT A FAD?

1. TODAY’S TECHNOLOGY

INTERNET

APPS

3D

INSTANT

2. SOCIAL

SOCIAL MEDIAHAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST

TWEETING ABOUT IT, TO UPDATING OUR STATUSES. APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.

IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT

DIFFERENT SOCIAL EXPERIENCES SAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS

THE WORLD FROM YOUR TV.

2. SOCIAL

SOCIAL MEDIA

EXPERIENCE

3. PERSONALISATION

YOUR TV IS GOING TO KNOW YOU

DATA

DATA

COLLECTING ALL THE DATA FROM YOUR ONLINE ACTIVITY

DATA

YOUR TV WILL BE ABLE TO TAYLOR PROGRAMMES TO YOU

YOU ARE THE CONTROLLER

CONTROL

FACE, VOICE, AND EMOTIONAL RECOGNITION

RECOGNITION

FACE

ANDROID ALLOWS YOU TO UNLOCK YOUR PHONE WITH

YOUR FACE.

IMAGINE TVS THAT RECOGNISE WHICH MEMBER OF YOUR

FAMILY IS SITTING DOWN IN FRONT OF IT AND CAN TAYLOR

CONTENT TO THEM.

RECOGNITION

VOICE

IPHONE’S SIRI USES VOICE RECOGNITION, ALLOWING YOU

TO TRIGGER PHONE FUNCTIONS AND APPLICATIONS

HANDS-FREE

WE WILL NO LONGER NEED REMOTE CONTROLS BUT WILL BE ABLE TO JUST TALK AND

CHANGE THE CHANNEL!

RECOGNITION

EMOTIONAL

SAMSUNG ARE CURRENTLY RESEARCHING EMOTIONAL

RECOGNITION

THEY’RE LOOKING INTO WHETHER THEY CAN DELIVER CONTENT TO FIT OR EVEN LIFT

YOUR MOOD

3. PERSONALISATION

CONTROL

RECOGNITION

DATA

4. SCREENS & SURFACE

MULTIPLE SCREENSMORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TV WITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE

INFORMATION ABOUT THE SHOW WE ARE WATCHING.

EVERYTHING IS BIGGERSCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY

ANY SURFACE WILL BE A SCREENWALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY

WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)

CONTENT IS MOVINGFROM ONE SCREEN TO ANOTHER

APPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.

SCREENS WILL BECOME TACTILEYOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND

ECOMMERCE WILL HAVE AN EXTRA DIMENSION

CONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES

4. SCREENS & SURFACE

BIGGER

SECOND SCREENS

ANY SURFACE

THINGS WILL MOVE

TOUCH

5. EXPERIENCE AND INTERACTION

SEAMLESS INTERFACETHE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO

ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY

IT WILL FOLLOW YOUWITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME

AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE VIEWING.

CONVERGENCE – E.G. SHOPPING

CONVERGENCE – E.G. SHOPPINGECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTING

DELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE IN PRODUCT PLACEMENT MORE THAN EVER.

SEAMLESS

FOLLOW YOU

INSTANT

CONVERGENCE

5. EXPERIENCE AND INTERACTION

IN SUMMARY...WHAT IS THE FUTURE OF TV?

TRENDS

TECHNOLOGY AND

INNOVATION

INTERNET ENABLED 3D

INSTANT

APPS

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

SOCIAL MEDIA

EXPERIENCE

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

DATA RECOGNITION

CONTROL

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

SCREENS AND SURFACE

SECOND SCREEN BIG

SURFACE

TOUCH

MOVE

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

SCREENS AND SURFACE

EXPERIENCEFOLLOW

YOU

CONVERGANCE

INSTANT

SEAMLESS

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

SCREENS AND SURFACE

EXPERIENCE

“We need to start thinking like tech companies.” HBO

“We need to become brilliant aggregators of content.” HBO

THE REBIRTH OF THE TV INDUSTRYLIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF

THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE-THINK THEIR MODELS AND THEIR APPROACH.

“The best way to predict the future, is to invent it.” Alan Kay

WHAT’S OUR VISION?TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD BE

IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.

THESE WERE OUR PREDICTIONS

HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO

ESCAPE IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF

ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.

THANK YOU

JOY AYLES – JUNIOR PLANNER

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