Over 95% already have

40 Channels delivered

via Freeview

New TVs already ‘web-

enabled’

YouView launching

2012

Audiences multi-

tasking

TV an active rather

than passive activityUsing Facebook,

Twitter etc to

comment whilst

watching TV

Accessing content

on the move

Strong growth in

tablet sector

predicted

Broadband

take-up is the

lowest in the

UK – 61%

Connectivity makes it easy for

online communities to form

STV Local

Accessing TV and

digital content on the

move

Twitter

Facebook

YouTube

YouView (2012)

An Example of campaign using CompassLocation Based Advertising

The following slides are strictly for illustration purposes only

Next Generation Location AdvertisingAllow Your Customers to Find Your Brand

A standard display ad invites consumers to discover your brand’s locations

User initiated action expands unit to reveal detailed brand location content

•Map

•Retail locations

•In Stock Inventory

•Product details

•Video

•Visit brand website

The Ad Becomes the AppHighly Interactive, Location Driven Engagement

Directions to Store from Your Location

Complete the user experience with directions from their current location to the store.

Conceirge and product in-store reservation

Verify product availability, put

on hold for in-store pick up and

schedule and appointment via

automated concierge service.

Enable users to view additional product content:

•Video

•Reviews

•Technical Specs.

•Promotions

•Request Coupons & Mobile Vouchers for discounts

•Complete lead generation form to receive product samples

Customisable Product and Branding Information

For Mobile Apps

Drive users to your location

Concierge Service

Digital providing

multiple access to

campaigns

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