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Table19's Fresh Thinking session on The Future of TV. Discussing 5 Key Trends
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THE FUTURE OF TV
JOY AYLES – JUNIOR PLANNER
INTRODUCTION 5 TRENDSOUR
PREDICTIONS
WHAT IS THE FUTURE?DISCLAIMER
THIS FRESH THINKING ISN’T ABOUT CONTENT OR THE FUTURE OF BRANDS AND COMPANIES BUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH
TV IS CHANGING.
POSSIBILITYWHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED
FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?
THERE ARE 5 KEY TRENDS. STARTING WITH TODAY AND
ENDING UP INTO THE FUTURE.
1
2
3
4
5
1. TODAY’S TECHNOLOGY
PAUSE, PLAY, REWIND, RECORD, INSTANTALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK
ABOUT THEM AND HOW QUICKLY TV HAS CHANGED
INTERNET ENABLED TVSARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM) .
WITH INTERNET ENABLED TVS, COME
TV APPS
3D TVCAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN
2010. BUT WILL THIS BECOME THE NORM OR IS IT A FAD?
1. TODAY’S TECHNOLOGY
INTERNET
APPS
3D
INSTANT
2. SOCIAL
SOCIAL MEDIAHAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST
TWEETING ABOUT IT, TO UPDATING OUR STATUSES. APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.
IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT
DIFFERENT SOCIAL EXPERIENCES SAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS
THE WORLD FROM YOUR TV.
2. SOCIAL
SOCIAL MEDIA
EXPERIENCE
3. PERSONALISATION
YOUR TV IS GOING TO KNOW YOU
DATA
DATA
COLLECTING ALL THE DATA FROM YOUR ONLINE ACTIVITY
DATA
YOUR TV WILL BE ABLE TO TAYLOR PROGRAMMES TO YOU
YOU ARE THE CONTROLLER
CONTROL
FACE, VOICE, AND EMOTIONAL RECOGNITION
RECOGNITION
FACE
ANDROID ALLOWS YOU TO UNLOCK YOUR PHONE WITH
YOUR FACE.
IMAGINE TVS THAT RECOGNISE WHICH MEMBER OF YOUR
FAMILY IS SITTING DOWN IN FRONT OF IT AND CAN TAYLOR
CONTENT TO THEM.
RECOGNITION
VOICE
IPHONE’S SIRI USES VOICE RECOGNITION, ALLOWING YOU
TO TRIGGER PHONE FUNCTIONS AND APPLICATIONS
HANDS-FREE
WE WILL NO LONGER NEED REMOTE CONTROLS BUT WILL BE ABLE TO JUST TALK AND
CHANGE THE CHANNEL!
RECOGNITION
EMOTIONAL
SAMSUNG ARE CURRENTLY RESEARCHING EMOTIONAL
RECOGNITION
THEY’RE LOOKING INTO WHETHER THEY CAN DELIVER CONTENT TO FIT OR EVEN LIFT
YOUR MOOD
3. PERSONALISATION
CONTROL
RECOGNITION
DATA
4. SCREENS & SURFACE
MULTIPLE SCREENSMORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TV WITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE
INFORMATION ABOUT THE SHOW WE ARE WATCHING.
EVERYTHING IS BIGGERSCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY
ANY SURFACE WILL BE A SCREENWALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY
WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)
CONTENT IS MOVINGFROM ONE SCREEN TO ANOTHER
APPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.
SCREENS WILL BECOME TACTILEYOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND
ECOMMERCE WILL HAVE AN EXTRA DIMENSION
CONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES
4. SCREENS & SURFACE
BIGGER
SECOND SCREENS
ANY SURFACE
THINGS WILL MOVE
TOUCH
5. EXPERIENCE AND INTERACTION
SEAMLESS INTERFACETHE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO
ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY
IT WILL FOLLOW YOUWITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME
AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE VIEWING.
CONVERGENCE – E.G. SHOPPING
CONVERGENCE – E.G. SHOPPINGECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTING
DELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE IN PRODUCT PLACEMENT MORE THAN EVER.
SEAMLESS
FOLLOW YOU
INSTANT
CONVERGENCE
5. EXPERIENCE AND INTERACTION
IN SUMMARY...WHAT IS THE FUTURE OF TV?
TRENDS
TECHNOLOGY AND
INNOVATION
INTERNET ENABLED 3D
INSTANT
APPS
TRENDS
TECHNOLOGY AND
INNOVATION
SOCIAL
SOCIAL MEDIA
EXPERIENCE
TRENDS
TECHNOLOGY AND
INNOVATION
SOCIAL
PERSONALISATION
DATA RECOGNITION
CONTROL
TRENDS
TECHNOLOGY AND
INNOVATION
SOCIAL
PERSONALISATION
SCREENS AND SURFACE
SECOND SCREEN BIG
SURFACE
TOUCH
MOVE
TRENDS
TECHNOLOGY AND
INNOVATION
SOCIAL
PERSONALISATION
SCREENS AND SURFACE
EXPERIENCEFOLLOW
YOU
CONVERGANCE
INSTANT
SEAMLESS
TRENDS
TECHNOLOGY AND
INNOVATION
SOCIAL
PERSONALISATION
SCREENS AND SURFACE
EXPERIENCE
“We need to start thinking like tech companies.” HBO
“We need to become brilliant aggregators of content.” HBO
THE REBIRTH OF THE TV INDUSTRYLIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF
THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE-THINK THEIR MODELS AND THEIR APPROACH.
“The best way to predict the future, is to invent it.” Alan Kay
WHAT’S OUR VISION?TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD BE
IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.
THESE WERE OUR PREDICTIONS
HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO
ESCAPE IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF
ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.
THANK YOU
JOY AYLES – JUNIOR PLANNER
..................................................................................................................................................................................................IMAGE/VIDEO REFERENCES1 - http://www.backofthecerealbox.com/2012/07/you-really-have-to-see-it-on-big-screen.html2 - http://www.virginmedia.com/tvradio/christmas-tv/favourite-christmas-specials-to-rewatch.php?ssid=93 -
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26 - http://www.ubergizmo.com/2012/04/samsung-emotional-recognition-patent/27 - http://www.youtube.com/watch?v=JV6JLcjVJiA29 - http://www.digital-polyphony.com/25knightrider.htm30 - http://article.wn.com/view/2012/05/11/Yahoos_IntoNow_Partners_With_ABC_So_Where_is_the_Second_Scre/31 - http://abcnews.go.com/topics/news/japan.htm?mediatype=Image32 - http://greenboxart.com/2012/05/your-favorite-art-as-digitally-selectable-wallpaper/33 - http://www.youtube.com/watch?v=fkRemABkm3U&feature=related34 - http://www.facetwitnews.com/2011_07_20_archive.html35 - http://www.technologyreview.com/news/413274/touch-screens-with-pop-up-buttons/37 -http://www.zdnet.com/blog/btl/apple-gets-samsung-galaxy-tab-banned-in-e-u-with-moronic-ruling/5450138 - http://www.configurarequipos.com/actualidad-informatica/5457/windows-rt-y-los-polemicos-85-dolares-de-la-licencia-oem
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IMAGE/VIDEO REFERENCES