Ignition five 14.05.12

5

14th May 2012

1. NCDV Drag Him Away Campaign

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help

put a stop to domestic violence. A series of interactive billboards (JC Decaux e-motion screens) have been installed at Euston Station in London, with the first big screen playing a video of a man violently shouting at a woman. The call to

action prompted people to start interacting with the billboard by visiting a mobile site that gave them the

possibility to control the characters and manually (and literally) drag away the man from the woman. The screens

then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene

on the victim's behalf.

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1. NCDV Drag Him Away Campaign

http://www.youtube.com/watch?v=EEKC-Yu-LeQ&feature=player_embedded

2. Stop the traffik

STOP THE TRAFFIK, FOUNDED IN 2006 WAS SET UP WITH AN AIM TO BRING AN END TO HUMAN TRAFFICKING WORLDWIDE.

THEIR ADS ARE ELUSIVE AND ENGAGING- THEY HAVE A RUNNING THEME- “SOMETIMES THINGS JUST AREN’T AS THEY SEEM”

HERES ONE FROM THE RED LIGHT DISTRICT IN AMSTERDAM

2. STOP THE TRAFFIK

http://www.youtube.com/watch?v=y-a8dAHDQoo&feature=player_embedded#!

Leo Burnett Iberia in Madrid created a buzz around the launch of TV show Alcatraz for Spanish TV broadcaster laSexta with a campaign that involved real prisoners delivering genuinely disgusting 'prison

style' meals as takeout. Journalists, bloggers and others were served up with free meals on

prison trays, alongside leaflets of information about the series and its premier. Meanwhile, people could order meals via the Alcatraz

Delivery website, or by phone, and experience it being delivered by real prisoners (with police escorts).

The stunt spawned virals, posters, social media posts and even a customer service center to receive complaints. According to the agency, Alcatraz was the most watched premier of the season ,

watched by 4.8 million viewers

3. Alcatraz Delivery

3. Alcatraz Delivery

http://www.youtube.com/watch?v=46H4VNgJkF0&feature=player_embedded

The internet has democratised society, giving us all freedom of expression.

But it also gives advertisers a welcomed relief from the advertising police, (for the moment)

Here’s one from apple

4. ipod viral

4. ipod viral

http://www.youtube.com/watch?v=IPlqhw8AoQI

5. IKEA’s Surprise Toilet

Usually public toilets, and portaloo’s in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. But the story of this portaloo installed in

Milan during the recent Design Week is different. It’s an IKEA toilet or, better, it’s a gateway to the IKEA world. Check out

this fantastic ambient marketing idea to promote IKEA’s bathrooms line.

From the outside it looked exactly like a portaloo but once inside, visitors were actually stepping in into a bigger room, 20 square meters of a clean bathroom space all furnished

and maintained by IKEA.

5. IKEA’s Surprise Toilet

http://www.huffingtonpost.com/2012/05/08/ikea-porta-potty_n_1499807.html