Using Multimedia in Business Journalism

Using multimediato enhance teaching

By Mark Tatge, Eugene S. Pulliam Distinguished Professor of Journalism, DePauw University, mark@tatge.net

Today’s agenda

Challenges of teaching business. Understanding your audience. Knowing your audience. How multimedia advances learning. Using different multimedia

channels. Multimedia resources. Conclusions.

Professional Experience

TV broadcaster

Appeared on CNN, MSBNC, FOX, PBS, ABC network as guest commentator

Author

“A gem of a teaching text,” says Pacific Coast Business Times Publisher Henry Dubroff. “Mark Tatge has provided information hungry consumers, bloggers and working journalists with an inside look at the craft of economic reporting.”

Teaching Background

Eugene S. Pulliam Distinguished Professor at DePauw University.

Teach journalism, media studies and multimedia reporting.

Created Ohio University’s business journalism program.

Developed multimedia curriculum at OU.

Why business journalism ?

Basic curiosity. Uncertain economic times. Business reporters in

demand.

Factors on your side:

The uphill climb

Business is complicated. Few students have a background. Liberal arts - Math phobia. Time – What do I focus on

teaching?

Multimedia to rescue

Explain complex topics. Reinforce key points. Provide transitions. Spark debate. Improve learning outcomes.

Understanding your audience

The Millennials

Born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking

Media Use

94% have cell phones. 56% generate own entertainment. 58% create personal content

online. 75% use social networking sites. 64% text while driving a car.

Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

My Cell is My Best Friend

Most don’t use email

Multimedia speeds learning

How we process information

Perception Attention Selection Organization Integration

Photo Courtesy of Wikipedia

Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003

Understanding memory

Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost.

Long term memory – stores accumulated knowledge. This is where learned information is stored.

Multi-channel learning

Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.

Power of multimedia

Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America .

http://youtube/QPAEPDzfL7g

Ask:What message?Who is my audience? What desired outcome?

Organization still key

Organizing your class

How classes organized

Cable news, WSj.com – discussion. Blogs / discussion boards. Blackboard / Moodle – resources. TV Clips, movies – reinforce

concepts. Presentations - discussion

Typical class

20 minutes lecture 1-2 Video clips Summary Break Class discussion 10 minute lecture Recap Presentations / Group projects Walk off video

The ice breaker

http://www.youtube.com/watch?v=D2QlitH4nYY

Use video as a changeup

Lecture for 15-20 minutes. Follow up with a video. Videos change the pace.

Offer new insights.Prompt discussion.

Mergers-Smergers

Never underestimate the power of humor http://youtu.be/F1GUoQpkr

0s

Explaining complex topics.

http://www.youtube.com/watch?v=wkygXc9IM5U

Empower students

Video Reporting Assignments.

Embrace social media

Social media tools

Assign homework on class blogs. Post “news” to Tumblr, Delicious or

Twitter. Require students to follow one another.

Assign topical blogs. Stocks, economic indicators, newsmakers.

Assign beats. Have students post items to Twitter .

WSJ.com

Always discuss daily news

Cable - Breaking news

Blogs – spur interaction

Help focus students on news, and post material

Ways to interact: discussion boards

Blackboard – resource tool

Use online tutorials

Math refresher

http://www.emathematics.net/

Finding videos

Many different search engines:www.youtube.com

www.vodpod.com

http://www.videosurf.com/

http://www.truveo.com/

http://www.bing.com/videos/browse

http://www.metacafe.com/

http://video.filestube.com/

http://www.dogpile.com/

http://www.blinkx.com/

http://video.search.yahoo.com/

Use Webcams

Have guests visit via Skype or FaceTime

http://www.youtube.com/watch?v=Y4p9Afqh_8M

Store & Organize Your Class Videos

Play games

Track a stock

Chart a portfolio

Predict the economy

Award prizes and points.

Seasonally Adjusted Unemployment rate

Source: U.S. Department of Labor

Online Teaching Resources

Morningstar

AAII

Yahoo Finance

Utilities

Allows you to download and save videos from the Web.

http://youtubedownload.altervista.org/

Vimeo Upload, store, play videos

Have some fun

http://www.youtube.com/watch?v=upvtJohMKV4

Video bibliography Mergers/Smergers: http://

www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://

vodpod.com/search/browse?q=hudsucker+Proxy Economic Meltdown: http://

www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://

vodpod.com/watch/2895982-frontline-secret-history-of-the-credit-card?u=mtatge&c=bizreporting

For complete listing see: http://vodpod.com/mtatge/bizreporting