Thinking of the College of Business like a Business

Lynn Miyahira Digital Marketing Summit Hawaii

April 26, 2016

“Thinking of the College of Business like a Business”

What is our job as a college?

1)  Recruit good students 2)  Give them a quality

education 3)  Help them get good

jobs 4)  Keep them engaged

as alumni

Students are both our customer and product.

Programs = Product Lines

What is our Goal?

Create a sense of PRIDE for our

students, alumni and community.

Jay Shidler’s $100 Million Visionary Gift

www.shidler.hawaii.edu/visionary

Re-Branding

How do you go from 60 years of being “BusAd” or “CBA” to the “Shidler College of Business”?

Get Internal Buy-in &

Hire a Professional!

Branding the Shidler College of Business

•  Commit enough resources

•  Internal buy-in is KEY – Style Guide for

Faculty & Staff •  Repeat, repeat &

repeat

Shidler Day! Sept 1, 2016

#shidlerlife

•  Tagboard

Social media presence

Lynn Miyahira | Marketing Director lynnkm@hawaii.edu

How did you hear about us?