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Lynn Miyahira Digital Marketing Summit Hawaii
April 26, 2016
“Thinking of the College of Business like a Business”
What is our job as a college?
1) Recruit good students 2) Give them a quality
education 3) Help them get good
jobs 4) Keep them engaged
as alumni
Students are both our customer and product.
Programs = Product Lines
What is our Goal?
Create a sense of PRIDE for our
students, alumni and community.
Jay Shidler’s $100 Million Visionary Gift
www.shidler.hawaii.edu/visionary
Re-Branding
How do you go from 60 years of being “BusAd” or “CBA” to the “Shidler College of Business”?
Get Internal Buy-in &
Hire a Professional!
Branding the Shidler College of Business
• Commit enough resources
• Internal buy-in is KEY – Style Guide for
Faculty & Staff • Repeat, repeat &
repeat
Shidler Day! Sept 1, 2016
#shidlerlife
• Tagboard
Social media presence
Lynn Miyahira | Marketing Director [email protected]
How did you hear about us?
