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@WarrenKnight
Hashtag
#AskWK
7 Steps to a Socially Savvy Business #IJL @JewelleryLondon
Modern Day Entrepreneurs “Work-Book”
To Business Growth
Storytelling
Storytelling
Storytelling
If you can’t tell it, you can’t sell it!
Solve a problem
Unique
Certainty Growth Variety
Stimulate
Significance Love
Connect
Knowledge
Share
Contribution
Step 1: You
“Me Marketing”
Partnerships
Speaking
Sales
Thought Leader
Real Time
Influencers
Listen
Focus on ONE thing
Step 2: Framework
Your Brand
Debbie
ü 38 Year Old Female ü Caucasian ü Either works fulltime or part-time for a company and is looking
to start their own business or already has just started their own business.
ü Their business has 1 (2, 3 or 4) employees who are outsourced ü Based around the M25 (London) area ü Older entrepreneur fed up with their day job - Aspirational. ü Has two teenage children who are technically savvy, especially
when it comes to social media - has been learning from them but needs to better understand social media from a business perspective.
ü Income level =Working/Middle class earning £30K+ with Household value of £50K+.
ü Doesn’t know where to start when it comes to social media ü Spends a lot of time at home, working from a laptop/computer ü Feels uncomfortable taking the leap into social media in regards
to privacy and “where to get started”
NO
Learn to Love the Word…
NO
Step 3: Protect Your Time
NO
NO
NO
1. 4 Keywords per meta data 2. 3% Keywords of text on body of page 3. 400 words per blog / Once a week
Step 4: Setting Up
Step 5: Tools to Grow
Inbound Marketing
Content Creation
Lead Generation
Automation
Amplification
Step 6: Strategy
Step 6. Strategy & Implementation
Plan for Success
Best Practice
Brand Consistency
#Hashtags
Online Voice
MARKETING ACTION PLAN
TARGETACTIVITY ACTION Jun-14 Jul-14 Aug-14
Blog West Essex Fashion FairIdeas: clothes, country, events, local Launch of New Top
Swimwear launch
*New Brand
Tour de France
Sale
Competition
Newsletters New in (Brands)
Launch of New Top
Swimwear
Sale
Competition
Competitions It's all about ME
Swimwear Giveaway
New Mums to be
Leather Jackets
Sale Summer Stock
Winter Stock
SEO Whats New
Dresses
Knitwear
Tops
Jackets
Trousers
Accessories
Brands
Clothes Parties Boutique X
Arbonne
Jamie at Home
Avon
Step 6: Loyalty
Modern Day Entrepreneurs “Work-Book” to Business Growth
Think #Digital First TODAY
Only £12.99 today
Warren Knight I @wvrknight Author “Think #Digital First” I Entrepreneur I Speaker I Coach
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