@WarrenKnight

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#AskWK

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7 Steps to a Socially Savvy Business #IJL @JewelleryLondon

Modern Day Entrepreneurs “Work-Book”

To Business Growth

Storytelling

Storytelling

Storytelling

If you can’t tell it, you can’t sell it!

Solve a problem

Unique

Certainty Growth Variety

Stimulate

Significance Love

Connect

Knowledge

Share

Contribution

Step 1: You

“Me Marketing”

Partnerships

Speaking

Sales

Thought Leader

Real Time

Influencers

Listen

Focus on ONE thing

Step 2: Framework

Your Brand

Debbie

ü  38 Year Old Female ü  Caucasian ü  Either works fulltime or part-time for a company and is looking

to start their own business or already has just started their own business.

ü  Their business has 1 (2, 3 or 4) employees who are outsourced ü  Based around the M25 (London) area ü  Older entrepreneur fed up with their day job - Aspirational. ü  Has two teenage children who are technically savvy, especially

when it comes to social media - has been learning from them but needs to better understand social media from a business perspective.

ü  Income level =Working/Middle class earning £30K+ with Household value of £50K+.

ü  Doesn’t know where to start when it comes to social media ü  Spends a lot of time at home, working from a laptop/computer ü  Feels uncomfortable taking the leap into social media in regards

to privacy and “where to get started”

NO

Learn to Love the Word…

NO

Step 3: Protect Your Time

NO

NO

NO

1.  4 Keywords per meta data 2.  3% Keywords of text on body of page 3.  400 words per blog / Once a week

Step 4: Setting Up

Step 5: Tools to Grow

Inbound Marketing

Content Creation

Lead Generation

Automation

Amplification

Step 6: Strategy

Step 6. Strategy & Implementation

Plan for Success

Best Practice

Brand Consistency

#Hashtags

Online Voice

MARKETING ACTION PLAN

TARGETACTIVITY ACTION Jun-14 Jul-14 Aug-14

Blog West Essex Fashion FairIdeas: clothes, country, events, local Launch of New Top

Swimwear launch

*New Brand

Tour de France

Sale

Competition

Newsletters New in (Brands)

Launch of New Top

Swimwear

Sale

Competition

Competitions It's all about ME

Swimwear Giveaway

New Mums to be

Leather Jackets

Sale Summer Stock

Winter Stock

SEO Whats New

Dresses

Knitwear

Tops

Jackets

Trousers

Accessories

Brands

Clothes Parties Boutique X

Arbonne

Jamie at Home

Avon

Step 6: Loyalty

Modern Day Entrepreneurs “Work-Book” to Business Growth

Think #Digital First TODAY

Only £12.99 today

Warren Knight I @wvrknight Author “Think #Digital First” I Entrepreneur I Speaker I Coach