social media: business as usual

12 Mei 2011 John Meulemans

Social Media&

Business as UsualManagement Workshops 2011

TU Delft

GOEDEMIDDAG

SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.

QUESTION:PUT YOUR HANDS UP IF YOU USE...

LINKEDIN

FACEBOOK

FOURSQUARE

TWITTER

#inin@j0hn

#curius #mworkshops @j0hn

BUSINESS AS USUAL?

AGENDA

VISIE

OP SOCIAL MEDIA

VALKUILEN

BIJ SOCIAL MEDIA GEBRUIK

5 RICHTINGEN

VOOR EEN SOCIAL MEDIA STRATEGIE

WORKSHOP (10 min)

PRESENTEREN (2 min)

TOT SLOT: 5 TRENDS

VISIE OPSOCIAL MEDIA

Websites where people connect and exchange information in order to get what

they want from each other.

[definition]

Visie op social

Websites where people connect and exchange information in order to get what

they want from each other.

Is dat niet gewoon....

THE INTERWEBS? A.K.A. THE SOCIAL WEB.

BECAUSE THE TECHNOLOGYTHAT MAKES SOCIAL MEDIA SOCIAL IS EVERYWHERE

30 maart 2011

DEFINITIE

ALMOST EVERY WEBSITE HAS ‘SHARE THIS’ BUTTONS.

30 maart 2011

SOCIAL EMAIL, VERY INTERESTING OPPORTUNITIES.

30 maart 2011

DEFINITIE

SOCIAL SEARCH +1

30 maart 2011

DEFINITIE

SOCIAL GOES MOBILE.

30 maart 2011

DEFINITIE

FACEBOOK INTEGRATION OF PS3 AND XBOX.

30 maart 2011

SOCIAL ADS.

CONCLUSION:THE SOCIAL WEB IS EVERYWHERE...

VALKUILEN BIJSOCIAL MEDIAGEBRUIK

HORSELESS CARRIAGE SYNDROME

30 maart 2011

DEFINITIE

?

CAMPAIGNS STOP, CONVERSATIONS DON’T.

SOCIAL IS STRUCTURALCAMPAIGNS ARE ACTIVATIONS

SOCIAL MEDIA: A MARKETING & SALES EFFORT?

R&D PRIT HR SALES MARKETING CUSTOMERSERVICE

SOCIAL TOUCHES ALL OF THESE.

HUGE IMPACT ON SKILLS AND PROCESSES.

THINK ABOUTSTRATEGY

5 RICHTINGENVOOR EENSOCIAL MEDIASTRATEGIE

RICHTING 1: ONDERZOEK.

RICHTING 1: ONDERZOEK (BRAND MONITORING)

RICHTING 2: SUPPORT.

RICHTING 2: SUPPORT.

EXTENDING CUSTOMER SERVICE.

RICHTING 3: COMMUNICATIE (AMBASSADORS).

RICHTING 3: COMMUNICATIE (INFLUENCERS).

THERE IS NO CONTROL.ONLY THE IDEA OF CONTROL.

MAKE SURE WHAT THEY SAY ABOUT YOU IS POSITIVE.

RICHTING 4: SERVICE.

IT’S ABOUT GIVING.

RICHTING 5: INNOVATIE.

RICHTING 5: INNOVATIE.

WORKSHOP10 MINUTEN

RICHTINGEN1 - ONDERZOEK / MONITORING2 - SUPPORT3 - COMMUNICATIE4 - SERVICE5 - INNOVATIE

PRESENTATIE2 MINUTEN

TRENDSAND SOME OTHER PREDICTIONS

SOCIAL CRM: RADIAN6 & SALESFORCE.

CUSTOMER SUPPORT GETS ITS THANK YOU DEPARTMENT.

LOCATION, LOCATION, LOCATION...

GAMIFICATION: USE OF GAME THINKING AND GAME MECHANICS TO CREATE ENGAGEMENT AND SOLVE PROBLEMS.

30 maart 2011

DEFINITIE

WE WILL CONTINUE TO SHARE MORE AND MORE.

THANK YOU

QUESTIONS?

CONTACT

Paolo Martorino+31 62 502 26 88paolo@3sixtyfive.co

John Meulemans+31 62 507 81 70john@3sixtyfive.co

Nicole Niemann+31 63 947 92 79nicole@3sixtyfive.co

Visit our websitewww.3sixtyfive.co

Preso on slideshare.net/john