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Presentation I used during a workshop with students from TU Delft (TBM).
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12 Mei 2011 John Meulemans
Social Media&
Business as UsualManagement Workshops 2011
TU Delft
GOEDEMIDDAG
SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.
QUESTION:PUT YOUR HANDS UP IF YOU USE...
FOURSQUARE
#inin@j0hn
#curius #mworkshops @j0hn
BUSINESS AS USUAL?
AGENDA
VISIE
OP SOCIAL MEDIA
VALKUILEN
BIJ SOCIAL MEDIA GEBRUIK
5 RICHTINGEN
VOOR EEN SOCIAL MEDIA STRATEGIE
WORKSHOP (10 min)
PRESENTEREN (2 min)
TOT SLOT: 5 TRENDS
VISIE OPSOCIAL MEDIA
Websites where people connect and exchange information in order to get what
they want from each other.
[definition]
Visie op social
Websites where people connect and exchange information in order to get what
they want from each other.
Is dat niet gewoon....
THE INTERWEBS? A.K.A. THE SOCIAL WEB.
BECAUSE THE TECHNOLOGYTHAT MAKES SOCIAL MEDIA SOCIAL IS EVERYWHERE
30 maart 2011
DEFINITIE
ALMOST EVERY WEBSITE HAS ‘SHARE THIS’ BUTTONS.
30 maart 2011
SOCIAL EMAIL, VERY INTERESTING OPPORTUNITIES.
30 maart 2011
DEFINITIE
SOCIAL SEARCH +1
30 maart 2011
DEFINITIE
SOCIAL GOES MOBILE.
30 maart 2011
DEFINITIE
FACEBOOK INTEGRATION OF PS3 AND XBOX.
30 maart 2011
SOCIAL ADS.
CONCLUSION:THE SOCIAL WEB IS EVERYWHERE...
VALKUILEN BIJSOCIAL MEDIAGEBRUIK
HORSELESS CARRIAGE SYNDROME
30 maart 2011
DEFINITIE
?
CAMPAIGNS STOP, CONVERSATIONS DON’T.
SOCIAL IS STRUCTURALCAMPAIGNS ARE ACTIVATIONS
SOCIAL MEDIA: A MARKETING & SALES EFFORT?
R&D PRIT HR SALES MARKETING CUSTOMERSERVICE
SOCIAL TOUCHES ALL OF THESE.
HUGE IMPACT ON SKILLS AND PROCESSES.
THINK ABOUTSTRATEGY
5 RICHTINGENVOOR EENSOCIAL MEDIASTRATEGIE
RICHTING 1: ONDERZOEK.
RICHTING 1: ONDERZOEK (BRAND MONITORING)
RICHTING 2: SUPPORT.
RICHTING 2: SUPPORT.
EXTENDING CUSTOMER SERVICE.
RICHTING 3: COMMUNICATIE (AMBASSADORS).
RICHTING 3: COMMUNICATIE (INFLUENCERS).
THERE IS NO CONTROL.ONLY THE IDEA OF CONTROL.
MAKE SURE WHAT THEY SAY ABOUT YOU IS POSITIVE.
RICHTING 4: SERVICE.
IT’S ABOUT GIVING.
RICHTING 5: INNOVATIE.
RICHTING 5: INNOVATIE.
WORKSHOP10 MINUTEN
RICHTINGEN1 - ONDERZOEK / MONITORING2 - SUPPORT3 - COMMUNICATIE4 - SERVICE5 - INNOVATIE
PRESENTATIE2 MINUTEN
TRENDSAND SOME OTHER PREDICTIONS
SOCIAL CRM: RADIAN6 & SALESFORCE.
CUSTOMER SUPPORT GETS ITS THANK YOU DEPARTMENT.
LOCATION, LOCATION, LOCATION...
GAMIFICATION: USE OF GAME THINKING AND GAME MECHANICS TO CREATE ENGAGEMENT AND SOLVE PROBLEMS.
30 maart 2011
DEFINITIE
WE WILL CONTINUE TO SHARE MORE AND MORE.
THANK YOU
QUESTIONS?
CONTACT
Paolo Martorino+31 62 502 26 [email protected]
John Meulemans+31 62 507 81 [email protected]
Nicole Niemann+31 63 947 92 [email protected]
Visit our websitewww.3sixtyfive.co
Preso on slideshare.net/john
