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Jody Brannon, ONA board member and News21 national director, prepared this for the 2009 Boston AEJMC panel, "State of the Industry." This includes an analysis of the joint ONA-Project for Excellence in Journalism survey
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Online News Association
State of the Industry
Prepared for AEJMC Boston 2009
Jody Brannon, Ph.D.ONA Board Member & Education Committee ChairCarnegie-Knight News21.comCronkite School of Journalism, Arizona State
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StateoftheNewsMedia.org/2009
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bit.ly/ona-aej
This presentation posted to …
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Online News Association
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Online News Association
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Stateofthenewsmedia.org/2009
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Major Trends
• Financing the future: Where’s the money?• Power shifting to the individual journalist• On the Web, news teams focus less on luring
audiences and more on pushing content out.• Partnerships on the rise• Traffic at top 50 news sites grew 27%• Unduplicated Web audiences add ~8.4% to a paper’s
readership, making up a chunk of decline
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Upshot?
Not enough time & R&D for technology to– Streamline operations• To help with gateskeeping & dissemination
– Social strategy– Community input– Beat organization– 24/7 expectations
• To address pack journalism
– Address mobile– Allow evolution of media workforce
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Rise in Partnerships BetweenJ Programs & Newsrooms
• “News services”• Professors offering advanced learning• Professors getting advanced learning as
ostensible interns• ONA campus clubs: Stay tuned!
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Online News Association
Online News Association
Online News Association
Those who can, teach …
Those who can teach, do more
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