NBA presentation 29-11-13

NBA Implementation in West Bengal: the strategy framework

Special focus on Social & Behaviour Change Communication

• In collaboration with UNICEF and Narendrapur Ramkrishna Mission Lok Siksha Parishad, West Bengal initiated total sanitation campaign in undivided Midnapore district in the 1990s

• The thrust was on promoting use of low cost sanitary toilets at the household level to protect families from water borne and faeces borne diseases

• Massive IEC campaign was the main trigger• Low cost-no subsidy/ low subsidy models were

preferred• NGO involvement was the key• Rural Sanitary Marts were established to serve the

twin purpose of motivating the families and providing low-cost sanitary toilets

Where we are

• Major success could be achieved in Purba Medinipur district

• North 24 Parganas and Howrah districts followed suit• The model was accepted and Rural Sanitary Marts

were established in every block of the state• The Marts had their cadre of Master Motivators and

Motivators who mobilized the community, spread awareness on the necessity of having toilets at home, collected contributions from the families and continued motivational interventions to promote continued use of the toilets

• Till 2012, more than 8 million toilets were constructed

Where we are

• While strong on community mobilization, the model had its limitation in terms of sustainability

• Low cost latrines perished and there were instances of families slipping back to open defecation due to non-availability of the facilities

• After prolonged experimentation, the State accepted the subsidy based model of household toilets

• Rural Sanitary Marts continued to play major role, especially in relation to construction of IHHL

• In the process the mass mobilization part was neglected

• Although 1/3rd of the Gram Panchayats achieved Nirmal Gram status, performance dipped and the rate of increment became slow

Where we are

MDG Goal 7:Ensure Environmental Sustainability

Indicator : Proportion of Population with Access to Improved Sanitation

Year India West Bengal Data Source2001 29.5 38.5 Census, GoI

2007-2008 51.0 57.4 DLHS-III

2008-2009 47.6 61.6 NSS 65th Round

2011 44.1 54.2 Census, GoI

MDG Target 62.2 63.0 CSO, MOSPI, GoI

Projection 51.8 62.1 Exponential Growth

Note : 1. Improved sanitation facilities include flush/pour flush into septic tank, piped sewer system, or pit; (b) ventilated improved pit latrine; (c) pit latrine with slab; and (d) compositing toilet.

2. Projection done based on Census data only.

MDG Goal 7:Ensure Environmental Sustainability

Indicator : Proportion of Population with Access to Improved Sanitation

2001 2011 201520

30

40

50

60

70

29.5

44.1

51.7946877074191

38.5

54.2

62.146218744311

India West Bengal

62.2

63.0

Goal 7:Ensure Environmental Sustainability

Proportion of population with access to improved sanitation

Less than 25%25% - 50%50% - 65%More than 65%

Birbhum23.4

Murshidabad

35.9

Maldah

29.5

Uttar Dinajpur

25.3

Koch Bihar51.5

Jalpaiguri45.0

Darjiling

60.0

Dakshin Dinajpur34.8

Paschim Mednipur

39.1 S-24 Parganas57.1

Kolkata

54.1

Haora

71.5

Barddhaman

53.3Puruliya

11.6Bankura

20.0Hugli

68.7 N-24Parganas82.0

Nadia68.4

PurbaMednipur

69.6

• Only 58.8% households have toilet facility within premises.

• 38.6% (77.52 lakh) households still resort to open defecation with almost 51% in rural areas.

• More than 60% households of Uttar Dinajpur, Dakshin Dinajpur, Maldah, Birbhum, Bankura and Purulia are going for open defecation.

• Rural Sanitary Marts are there to take care of the delivery mechanism

• Convergence with MGNREGS could be achieved at a large scale

• Strong commitment has been developed at the state level

• Sanitation, Hygiene Communication Strategy (SHACS) customized in the context of the state

• Massive communication activities have been planned and implemented

What are our strengths

What are the focuses of the communication strategy• Not just constructing toilets, but changing social

norms• Not individuals, but the community• Not just mass media interventions, but emphasis on

social and behviour change communication• Strong advocacy with the policy makers, social

mobilization of diverse group of stakeholders• Inter-personal communication with the community

members• Orientation of the newly elected Panchayat

functionaries

What have been done so far• State level consultation organized in January 2013 to

understand and contextualize SHACS• Contextualized state-specific SHACS prepared and

translated in Bengali• Document in soft copies shared with the districts for

adoption with scope for further contextualization• A series of Workshops organized with artists of

different folk forms to develop folk performances propagating the messages of ODF

• Swachhta Doots are in the process of identification, training and deployment in the field

What are we planning?• Focused activities in the districts to bring social and

behaviour change communication on ODF at the centre-stage of development interventions

• Wide-scale dissemination of sanitation messages through mass media, mid media interventions as well as advocacy and inter-personal communication

• Developing a strong NGO network for effective SBCC involving the community

• Community monitoring of progress towards ODF status for the villages through a set of indicators

Some evidences

•Sanitation spot developed and extensively used, especially in local cable channels (San spot)

•Folk media development workshops organized (folk media workshop)

•Folk songs developed for sharing in the field (folk product)

•World Toilet Day on 19 November 2013 widely celebrated across the State

Government of West Bengal appeals all key stakeholders to join the campaign for eliminating open defecation in West Bengal and take a pledge:

•  to facilitate providing safe, affordable and adequate sanitation for all families in my jurisdiction, and strive to fulfill their basic human rights

• to support the actions for achieving Nirmal State status and lay my cooperation and leadership to support community mobilization and action involving all key stakeholders, civil societies and PRIs

• to be the pillar of encouragement to all government functionaries and PRIs to stop open defecation and acknowledge them as role models for adopting improved sanitation and hygiene practices, in their communities and villages

• to recognize the criticality and urgency to achieve ‘Open Defecation Free West Bengal’ by March 2017 and call for greater integration of administration, convergence with other development programs and leverage their commitment of resources.

Pledge for eliminating open defecation from West Bengal

MIC, Panchayats & Rural Development administering a pledge to all the District Magistrates and others on 19 November 2013

World Toilet Day 2013

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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I.E.C. Materials

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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I.E.C. Materials

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Launching Programme of “Sabar Shouchagar”

Beneficiaries on queue to deposit contribution

Work Order to Sanitary Marts for taking up Construction

G.P.Level Celebration

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Oath Affirmation to make an “Open Defecation Free Nadia District” on 2nd

October,2013

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Members of Clusters and SHGs as Audience during the inauguration of “Sabar Shouchagar” Campaign

on 2nd Oct,13

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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MASON TRAINING FOR “SABAR SHOUCHAGAR”

HELD AT NABADWEEP BLOCK

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Beginning of Construction

Labours Engaged for Digging Pits

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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BrickConcrete

Pillar

Leach Pit

Concrete Ring

Materials Required

Ceramic Rural Pan

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

27Construction Process is going on

Earthwork in Excavation of Foundation of the Latrine

Installation of Concrete

Pillar

Brick Work in Cement Morter in Superstructure of Foundation uptp Plinth

Installation of

Concrete Ring in

the Leach Pit

Step Wise Execution of Toilet Construction

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Pit Cover

Progress of Construction Work

1 2

3 4 5

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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A Complete I.H.H.L. Constructed under convergence

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Complete I.H.H.L with Logo embossed

"Sobar Shouchagar" -a convergence model: Nadia, West Bengal

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Beneficiaries of Newly Constructed I.H.H.L.s

On blogger

http://devdreamer.blogspot.in/2013/11/world-toilet-day-2013.html

http://devdreamer.blogspot.in/2013/11/pledge-on-world-toilet-day-2013.html

Our story continues…