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Presentation to students at Nottingham University in March 2014, by Charles Hardy, Education Lead at LinkedIn
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Giving yourself the best chance of success
March 2014
Charles HardyHigher Education Evangelist
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How to be ready for that
Opportunity$
How to be ready for that
Opportunity$
What you
know
Who you
knowWho you are
Your Identity- not just what you
say but also how you interact
Who you are
Register: Registering for LinkedIn is fast and
free!
Build your profile: Add a professional photo
Build your profile: Add a professional photo
Build your profile: Tell people what you’re
passionate about
Your Elevator Pitch
Express your aspirations�
Sculpt Your Summary
Build your profile: Show off your experience
Think Keywords
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Your Skills & RecommendationsAdd your skills and expertise – and get endorsed
Add skills
Get
endorsed
13Collect valued recommendations
Go for 100%...Add relevant documentation$
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Complete your Profile!
100% complete profiles
are 40x more likely to
receive opportunities.
Manage your settings
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Your Network – not just for
today but for the future
Who you know
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Develop your network: Connect with people
you know
Friend who goes
to Durham
Aunt who works
for BootsTutor at University
Summer job bossGuys on your
course
Develop your network: Send invitations to new
people you meet
So now you have an
awesome profile�
and
a growing network�
Use LinkedIn insights to your
advantage
What you know
Take a look at alumni from
your university�
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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts
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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts
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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts
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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts
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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts
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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts
Find the right Group for you
Finding the Right GroupOn your
homepage
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Or just search for the right GroupsFor example$
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Groups – get your settings right
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• Size can be important – but is not always the best
indicator of quality.
• A healthy group has frequent discussion topics, but
remains focused on topic.
• A lot of spam or agency vacancy posts suggest the group
is badly maintained.
Employers
on LinkedIn
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Employers sell themselves – “this is a great
place to work and develop your career$”
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Employers share their latest jobs$
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Employers proactively target the talent they
need using LinkedIn Recruiter
� They can search by anything:
– University
– Field of Study
– Graduation Date
– Keywords
– Groups38
What about
Jobs?
Jobs on LinkedInRecommended job matches on your Home page
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Your Profile is critical for quality
matching – think Keywords.
Jobs: Get an inside edge
70% of jobs come through
networking, so see who you know
Jobs on LinkedInSearch for jobs, save jobs and searches
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Company
Insights?
Follow Companies you are interested in working for
Followers receive relevant updates, news, links – and jobs
Follow Companies you are interested in working for
Followers receive relevant updates, news, links – and jobs
Research companiesDo you feel a connection?
� Company mission, products and services
� Company culture and employees’ skills
� News about the company, industry and competitors
� Information about the role – search for members already
holding the role / similar roles
� Information about the person interviewing you
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The top 5 things you should now:
1. Complete and enhance your personal profile
2. Connect and grow your network$
3. Join a relevant networking Group
4. Follow companies you are interested in
5. Be an active collaborator – share, update your
status, discuss$GIVE to your network.
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