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“Picture where you want to be and let LinkedIn help you get there!” It takes work to make dreams become a reality. – Donna Gilliland

How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

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Page 1: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

“Picture where you want to be and let LinkedIn help you get there!”

It takes work to make dreams become a reality.– Donna Gilliland

Page 2: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Designing and Leveraging Your LinkedIn Profile

Donna Gilliland, Founder of MOSTrainingSocial Business Speaker and Educator

Page 3: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

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Profile: optimize for exposure

Connections: strategies and tips

Social Proof: Recommendations & Endorsements

Linked in

AGENDA

4Tools: Job Search, LinkedIn Publisher5Groups: strategies and tips

Page 4: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

“Picture where you want to be and let LinkedIn help you get there!”

It takes work to make dreams become a reality.– Donna Gilliland

Page 5: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Largest professional network on the Internet.

Founded in 2003.

364+ million members worldwide.

Executives from every Fortune 500 company.

LinkedIn Facts

Page 6: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Profile Facts

Profile Photo• Results in more views.

Summary• 40 words or more increases your

chances of appearing in search results.

Groups• Group activity can result in 5x more

views of your profile.

Page 7: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

78% U.S. Recruiters surveyed use a search engine

Online Reputation research study commissioned by Microsoft

Perform a Google search on your name

Page 8: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

85%U.S. HR professionals say online reputation influences their

hiring decisions.

Online Reputation research study commissioned by Microsoft

Online Reputation Research Study

Page 9: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Connect to opportunity

Page 10: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Do you know why you want to be on

LinkedIn?

Page 11: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career
Page 12: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Linked

Write down your goals for being on LinkedIn

Page 13: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Gather all your data… Linked

Job History

Certifications

Specialized skills

Memberships

Videos

Presentations

Page 14: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Professional Headline 120 characters Who are you? What do you offer?

Your Headliner

TIP: your headline travels with you when you comment and post.

Professional photo

Page 15: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

3 Web sitesCall to Action headings

Custom URL

Adding website links to your profile

Page 16: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Your background photo should visually represent something about you.

Page 17: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Example: Nicole Williams

Page 18: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Status Updates

Tip: Plan status updates to coincide with your LinkedIn goals.

Goal Examples

• Gain visibility

• Subject matter expert

• Share information

• Attract new clients

Page 19: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

SUMMARY – 2000 characters of space

Write your Summary section in a Word document so you can spell check.

Where applicable include a link to a video, document or presentation.

Think keyword strategic as you craft your Summary section.

Page 20: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Article: What to say in your Linkedin Summary

Article Link: http://www.businessinsider.com/what-to-say-in-your-linkedin-summary-statement-2014-12

Page 21: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Skills & Expertise

Page 22: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Groups – strategic choices

Choose based upon your industry and/or interest.

Contribute to your Groups.

Groups appear on your Profile.

Reach out and connect.

Page 23: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

LinkedIn Publisher – show what you know.

Page 24: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

LinkedIn iPhone Job Search App

Page 25: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Grow Your Network

Business colleagues

People your meet at events

Connect with customers

Use LinkedIn’s Advanced search

Page 26: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Social ProofRecommendations & Endorsements

Page 27: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Recommendations – reach out and recommend

Be genuine and ethical.• Recommend people who you

truly know their work.

• Don’t ask anyone to recommend your work if they don’t know your work.

Page 28: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Endorsements - the mini recommendation

Up to 50 skills can be placed on your Profile.

Reach out and thank those who endorse you.

Don’t endorse the skills of people you don’t know.

Don’t ask people to endorse you if they have not witnessed your work.

Page 29: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Follow LinkedIn Company Pages

• Stay on top of what your competitors are doing.

• Great source of information for a possible interview.

• See your degrees of separation.

• Follow your customer’s pages.

• Follow your vendor’s pages.

Page 30: How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career

Let’s stay connected…LinkedIn: www.LinkedIn.com/in/DonnaGilliland

Follow on Twitter: www.Twitter.com/DonnaGilliland

Facebook: www.Facebook.com/MOSTraining

Subscribe to my YouTube channel: www.YouTube.com/MOSTraining