LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Find out who to connect with, how to receive network and group updates, how to submit news in your industry, how to answer or ask questions via LinkedIn and how to setup various applications to make your profile shine! Become the expert in Your Industry with this social networking service.


  • 1. LinkedIn: Networking Made Easy! How to leverage LinkedIn to promote your brand online Sarah Lamansky & Destiny Malone Mannix Marketing, Inc.
  • 2. The Purpose of LinkedIn With over 35 million business professionals, you can: Connect and network with like-minded business people on a local and national level Promote business services to your connections Build Your Sphere of Influence through this virtual handshake
  • 3. Who Do I Connect With? Colleagues Clients Local Business Owners Niche Industry Leaders Get introduced through current friends = building contacts and potential sales
  • 4. Lets Learn About Building Your Network Receiving Network Updates Receiving Group Updates Receiving & submitting industry news LinkedIn Answers & Questions LinkedIn Applications
  • 5. How Do I Build My Network? Ways to Find People Huge potential network
  • 6. RSS allows you to follow contacts closely Update Status See What Your Connections are Up To
  • 7. Read Recommended Articles Add to discussions Reconnect with networks Start discussions Stay up to date on conferences
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  • 9. LinkedIn will send you industry related articles that they think might interest you You Can Start discussions Submit articles to your industry See articles that have the most activity
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  • 15. Recommended Applications Share upcoming trips, meet up Market research tool Pulls in blog posts See whos talking about you via Twitter
  • 16. Pulls live feed every time blog is updated right on your profile
  • 17. Update All Or, pick and choose where you update
  • 18. Add Your Gravatar Gravatar = Globally Recognized Avatar Picture, cartoon, symbol (picture recommended) Appears when you blog, post, comment on the web
  • 19. LinkedIn Pages Per Visit Source:, April 2008-2009
  • 20. LinkedIn Average Time on Site Source:, April 2008-2009
  • 21. LinkedIn Conversion Rates Source:, April 2008-2009
  • 22. Showcase Yourself February 2009 | Mannix Marketing Get Found! Newsletter
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  • 24. LinkedIn Conclusion Promote personal brand Find other like-minded business professionals Share knowledge, learn about industry = could convert into sales Connect with groups and network Profile and activity in account shows that you are an Expert in Industry
  • 25. Happy Networking! Thank You For Your Time! Mannix Marketing 518-743-9424