Leveraging Social Media for Events

#FALLCONF14@Mobloggy

Leveraging Social Media & Internet

Marketing for Events

Tweet @Mobloggy three words that describe

your social strategy

Take a #selfie with

a person near you

and post it

Ask the person next to you for

their Twitter handle and tweet them

Leave your business card or contact info on

the table if you’d like more tips and tricks

via email

Wag more, bark less.

Smile. :)

What’s another word for pound sign?

How many characters in a tweet?

How many

seconds in a Vine?

ASK YOURSELF THESE QUESTIONS BEFORE POSTING

1. Is it entertaining?2. Does it make them think?3. Does it add value to their lives?

4. Timely and relevant content?5. From a source you would trust?6. Would you share it or recommend it?7. Is it genuinely interesting?8. Would you complain about it if you saw you?

RELEVANT CONTENT

LET’S DANCE

#FALLCONF14@Mobloggy

#FALLCONF14@Mobloggy

EDITORIAL CALENDARS

1. Work backwards from the date of the event.

2. Add the platforms you want to post to with subject matter.

3. Don’t forget your content AFTER the event.

LET’S GET ORGANIZED

#FALLCONF14@Mobloggy

LET’S RSVP

EVENT SIGN-UP

1. Mobloggy.com/TryConstantContact

2. Pay online3. Collect Emails and other

pertinent info4. Send Reminders5. Sell add-ons6. Unique URL

#FALLCONF14@Mobloggy

LET’S SHARE

SHAREABLE IMAGES

1. Adjust image size based on platform

2. Limit the amount of text on the image

3. Think about what colors show up well in the feed

4. Would this image be shared?

#FALLCONF14@Mobloggy

HASHTAG(S) #

1. Create a unique hashtag for your event

2. Location hashtag3. Topic hashtag4. Limit 35. Don’t bother on LinkedIn

and Pinterest LET’S POUND

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LET’S CHAT

BLOG ABOUT IT

1. Source for ALL info2. Unique Link3. Update as needed4. No blog? Website HOME5. Sharing buttons6. Embedded Posts7. Links8. Images

#FALLCONF14@Mobloggy

EMAIL

1. Short and Sweet2. Link back to full details3. Donation Button4. Sponsor Sign-up5. Registration6. Images for mobile7. Subject Line

LET’S INBOX

DO YOU PREFER

DOGS OR CATS?

#FALLCONF14@Mobloggy

LET’S ROCK

SOCIAL SHARING

1. Each social platform can create some unique possibilities for getting the word out about your event.

2. They also serve as a great way to mention sponsors, venues, entertainers and volunteers.

#FALLCONF14@Mobloggy

LET’S BOOK

FACEBOOK

1. Create an Event2. Post to the Event3. Share the Event4. Invite to the Event5. Create an Ad6. Add links, @mentions,

and hashtags

#FALLCONF14@Mobloggy

LET’S TWEET

TWITTER

1. Vines, YouTube videos and Images

2. Hashtags3. Sponsor shout-outs4. Four Images5. 10 Tags6. Check your hashtag

#FALLCONF14@Mobloggy

LET’S VIDEO

YOUTUBE

1. Cross-Platform2. Link3. Tags and Keywords4. Keep it Short

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LET’S PLUS

GOOGLE+

1. Create an event and share it

2. Invite3. Live Hangout

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LET’S PLUS

PINTEREST

1. Create Event Board2. Change Link Source3. Keywords4. Links5. Public Board

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LET’S CONNECT

LINKEDIN

1. Post Event Details to personal and company page

2. Attach shareable image3. Feed to Twitter4. @mentions5. Post to groups

#FALLCONF14@Mobloggy

LET’S IG

INSTAGRAM

1. Behind the scenes2. @mention and tag3. Link in profile4. Hashtag away!5. Video6. Direct Messaging

#FALLCONF14@Mobloggy

LET’S GO

I wrote you a poem.

Leave your business card or contact info on

the table if you’d like more tips and tricks

via email

Q&A

WINNERWINNER

LinkedIn.com/in/JodiJahrling www.Mobloggy.com

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learned something