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Leveraging New Media Tools

Leveraging New Media

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Getting Old-Fashioned Buzzwith New Media

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Page 1: Leveraging New Media

Leveraging New Media Tools

Page 2: Leveraging New Media

Leveraging New Media Tools

Traditional Media vs. Alternative Media

Immediacy and Reach

Geographic vs. Psychographic

Cost and Productivity

Individual vs. Socialcrowdsourcing

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Leveraging New Media Tools

Create an Online Presence

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Leveraging New Media Tools

Blogs

Blogger, TypePad (Friendster Blogs), MovableType, Vox, Multiply, LiveJournal, WordPress, Drupal, Expression Engine, Pownce, Twittr, Jaiku…

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Leveraging New Media ToolsSocial News

Digg Effect

Digg, NewsVine, Reddit, Netscape, Sphinn, Truemors

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Leveraging New Media ToolsAnalytics

Google Analytics, SiteMeter, StatsCounter, MeasureMap, Reinvegorate, 103Bees, CrazyEgg

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Leveraging New Media ToolsContent Delivery

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Leveraging New Media ToolsWeb Office Productivity

Google Apps, Zoho, Jotspot Live, Whiteboard, Chalk

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Leveraging New Media ToolsPersonalized Startpages

Netvibes, PageFlakes, Protopage, Live, Google Homepage, My Yahoo!

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Leveraging New Media ToolsNetworking

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Leveraging New Media ToolsGenerate Buzz thru Viral Marketing

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Leveraging New Media ToolsGoals and Strategies

- reach your target audience via the preferred platform

- user engagement

- influence and/or encourage action

- build a network or community

- evolving possibilities

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Leveraging New Media Tools

Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink)

Abe Olandreswww.yugatech.com

[email protected]