Kagermeier RGS London 2003 trg_module_2_01_09_2003

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Mobility ManagementMobility Management-- options for this new approachoptions for this new approachoutside the Metropolitan Areasoutside the Metropolitan Areas

Andreas Andreas KagermeierKagermeier(University Paderborn, Germany)(University Paderborn, Germany)

Annual Conference of the Royal Geographic Society2nd – 5th of September, London

Transport Research Group: Module 2

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Content Content What´s Mobility Mangement

Some Examples from Metropolitan Areas

Framework Conditions and possible solutions in Rural Regions

Conclusions

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Source: MOSAIC/MOMENTUM 1999

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Source: MOSAIC/MOMENTUM 1999

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

What´sWhat´s Mobility ManagementMobility Management

Demand orientated Approach

Aim: Change of Attitudes an Behaviour

soft measures (information, coordination)

enhancing “hard” measures

cost-effective

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas

-- the example of MOBINETthe example of MOBINET--MunichMunich

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas

-- the example of MOBINETthe example of MOBINET--MunichMunich

Shopping box

MOBIKIDS

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas

-- the example of MOBINETthe example of MOBINET--MunichMunich

Shopping box

MOBIKIDS

Multimedia-Info

Follow-up: IMBUS

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

The Project IMAGO:Basic Ideas

URBAN BUS goes region

URBAN BUS goes region

transfer of high quality systems

integrated mobility services

integrated mobility services

integrating mobility

management measures

transfer ?

URBAN BUSin medium sized

towns

URBAN BUSin medium sized

towns

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

MMM to be tested in MMM to be tested in IMAGOIMAGO

Individualised Marketing

Job Ticket

Car Sharing

Mobility-Centres

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Framework Framework conditionsconditions: : MobilityMobility CentresCentres

URBAN+ public transport

perceived as a transport alternative=> lack of information

RURAL- basic lack of

acceptance for inter-modal choices => priority on

influencing perception

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Framework Framework conditionsconditions: : MobilityMobility CentresCentres

URBAN+ public transport

perceived as a transport alternative=> lack of information

RURAL- basic lack of

acceptance for inter-modal choices => priority on

influencing perception

- unsufficient financial resources

- greater need for cooperation

- low population densities

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Solution 1: Solution 1: nphnph--centrescentresintegration in existing structuresintegration in existing structures

Basic principle: intensive use of informationtechnology

audio-visual presentation schedules of public transportindividualised schedulestelephone-hotline

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Solution 2: SVHSolution 2: SVH--ServiceService--CentreCentreintegration of other functionsintegration of other functions

Basic principle: cooperation to achieve effectiveutilization of employees

banking functions travel agencytourist services ticket agency (events) railway agency

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

ConclusionsConclusions

• unfavourable financial and organisational conditions• small numbers of potential users & unfavourable perception

on the demand side • appropriate solutions have to be developed by preventing

any extra costs

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

ConclusionsConclusions

• developed solutions always include certain constraints– limited transfer possibilities– creative solutions are necessary– low degree of standardization– adjusting the solutions to the local situation need a lot of work

and offers a comparatively low potential• one day the developed solution may become a model for

optimizing solutions in metropolitan areas

• unfavourable financial and organisational conditions• small numbers of potential users & unfavourable perception

on the demand side• appropriate solutions have to be developed by preventing

any extra costs

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn