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Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Mobility ManagementMobility Management-- options for this new approachoptions for this new approachoutside the Metropolitan Areasoutside the Metropolitan Areas
Andreas Andreas KagermeierKagermeier(University Paderborn, Germany)(University Paderborn, Germany)
Annual Conference of the Royal Geographic Society2nd – 5th of September, London
Transport Research Group: Module 2
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Content Content What´s Mobility Mangement
Some Examples from Metropolitan Areas
Framework Conditions and possible solutions in Rural Regions
Conclusions
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Source: MOSAIC/MOMENTUM 1999
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Source: MOSAIC/MOMENTUM 1999
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
What´sWhat´s Mobility ManagementMobility Management
Demand orientated Approach
Aim: Change of Attitudes an Behaviour
soft measures (information, coordination)
enhancing “hard” measures
cost-effective
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas
-- the example of MOBINETthe example of MOBINET--MunichMunich
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas
-- the example of MOBINETthe example of MOBINET--MunichMunich
Shopping box
MOBIKIDS
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas
-- the example of MOBINETthe example of MOBINET--MunichMunich
Shopping box
MOBIKIDS
Multimedia-Info
Follow-up: IMBUS
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
The Project IMAGO:Basic Ideas
URBAN BUS goes region
URBAN BUS goes region
transfer of high quality systems
integrated mobility services
integrated mobility services
integrating mobility
management measures
transfer ?
URBAN BUSin medium sized
towns
URBAN BUSin medium sized
towns
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
MMM to be tested in MMM to be tested in IMAGOIMAGO
Individualised Marketing
Job Ticket
Car Sharing
Mobility-Centres
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Framework Framework conditionsconditions: : MobilityMobility CentresCentres
URBAN+ public transport
perceived as a transport alternative=> lack of information
RURAL- basic lack of
acceptance for inter-modal choices => priority on
influencing perception
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Framework Framework conditionsconditions: : MobilityMobility CentresCentres
URBAN+ public transport
perceived as a transport alternative=> lack of information
RURAL- basic lack of
acceptance for inter-modal choices => priority on
influencing perception
- unsufficient financial resources
- greater need for cooperation
- low population densities
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Solution 1: Solution 1: nphnph--centrescentresintegration in existing structuresintegration in existing structures
Basic principle: intensive use of informationtechnology
audio-visual presentation schedules of public transportindividualised schedulestelephone-hotline
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
Solution 2: SVHSolution 2: SVH--ServiceService--CentreCentreintegration of other functionsintegration of other functions
Basic principle: cooperation to achieve effectiveutilization of employees
banking functions travel agencytourist services ticket agency (events) railway agency
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
ConclusionsConclusions
• unfavourable financial and organisational conditions• small numbers of potential users & unfavourable perception
on the demand side • appropriate solutions have to be developed by preventing
any extra costs
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn
ConclusionsConclusions
• developed solutions always include certain constraints– limited transfer possibilities– creative solutions are necessary– low degree of standardization– adjusting the solutions to the local situation need a lot of work
and offers a comparatively low potential• one day the developed solution may become a model for
optimizing solutions in metropolitan areas
• unfavourable financial and organisational conditions• small numbers of potential users & unfavourable perception
on the demand side• appropriate solutions have to be developed by preventing
any extra costs
Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik
Universität Paderborn