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This presentation was given by Lisa Lloyd, President of Lloyd Marketing Group, and Paul Thibodeaux, Partner at Frilot. Please find out more at http://lloydmarketinggroup.com and http://www.frilot.com.

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INVENTI

ON INTE

LLIG

ENCE

5 S

TE

PS

FO

R I

NV

EN

TI N

G A

ND

LI C

EN

SI N

G

BETA

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BIG PICTURE

Plan your work and work your plan with this valuable Go/No Go roadmap!

Define

Sketch

Model

Prototype

Research

Market Search

Patent Search

Protect

Patents

Strategies

Test

Retail/Web

Shows/Fairs

DRTV

License

Sell Sheets

The Approach

Negotiations

BETADEFINE

Invent Solutions that Sell!

sketch model prototype

BETA

RESEARCH

Do Your Homework!

&Market Search

Patent Search

BETAPROTECT

Patents, Copyrights

& Trademark

s

Business Strategies

for IP

Paul C. ThibodeauxFrilot L.L.C.

www.frilot.com(504)599-8204

IP: A Business and Financial Decision

BETA

Three Basic Types of Intellectual Property Rights:

WHAT DOES A PATENT COVER?

6

• Patents.

• Copyrights.

• Trademarks.

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Patents: Cover new inventions, including processes, machinery, manufactured products, and compositions of matter.

WHAT DOES A PATENT COVER?

7

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Copyrights: Cover written expressions and communications.

WHAT DOES A PATENT COVER?

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Trademarks: Cover identifying symbols and words used to distinguish goods or services.

WHAT DOES A PATENT COVER?

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Novel and Non-Obvious Inventions.

What is a Novel Invention?

New.

Can’t be publicly known before it was invented.

Can’t be published more than one year before patent application filing.

Can’t be offered for sale one year before filing date.

WHAT INVENTIONS

ARE

PATENTABLE?

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Novel and Non-Obvious Inventions.

What is a Non-Obvious Invention?

A non-obvious improvement over the prior art.

WHAT INVENTIONS

ARE PATENTABLE?

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What are the costs to prosecute a patent?

Patentability Research.

Patent Application Drafting.

Patent Application Filing Fees.

Patent Office Action Responses.

Maintenance Costs.

Enforcement Costs.

WHAT DOES IT COST?

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How long does it take to get a patent?

Factors include:

Type of invention.

Complexity.

Existence of similar prior art.

HOW LONG DOES IT TAKE?13

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What do I get if my patent issues?

Exclusive right to make, use, and sell your product.

Typically, patent is valid for 20 years.

Right to enforce the patent.

WHAT HAPPENS WHEN IT ISSUES?

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Are there other alternatives that may offer some protection at a lower cost?

Trademarks.

Provisional Patents.

Trade Secrets.

WHAT ARE MY ALTERNATIVES

?

PAUL TH IBODEAUXR E G I S T E R E D PAT E N T AT T O R N E Y

P T H I B O D E A U X @ F R I LO T. C O M

( 5 0 4 ) 5 9 9 - 8 2 0 4

W W W. F R I LO T. C O M16

BETAPROTECT

Patents, Copyrights

& Trademark

s

Business Strategies

for IP

Paul C. ThibodeauxFrilot L.L.C.

www.frilot.com(504)599-8204

IP: A Business and Financial Decision

BETATEST

REAL sales DRAMATICALLY increases your odds for successful licensing!

Transactional Learning

Sell small quantities in stores and online

Sold at fairs for years before going on TV & in Retail

Buyers are not interested in single item lines, ASOTV solves that problem!

ResponseMagazine.com & Retailing.org

Retails & Web

Shows &Fairs

DRTV

BETALICENSE

The Big 3• Royalty rate: 3%-8%• Minimum: negotiable• Up front amount: negotiable

Creating Wealth with Passive Income!

Sell Sheets

The Approach

Negotiations

• Images• Features & Benefits• Contact Info

• Trade Shows• Cold Call

BETA

Special Offer

Premium Membership BONUSFREE 30 min. consultation

www.InvenTank.com(search lisalloyd)

/inventank/lisavlloyd