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This presentation was given by Lisa Lloyd, President of Lloyd Marketing Group, and Paul Thibodeaux, Partner at Frilot. Please find out more at http://lloydmarketinggroup.com and http://www.frilot.com.
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INVENTI
ON INTE
LLIG
ENCE
5 S
TE
PS
FO
R I
NV
EN
TI N
G A
ND
LI C
EN
SI N
G
BETA
BETA
BIG PICTURE
Plan your work and work your plan with this valuable Go/No Go roadmap!
Define
Sketch
Model
Prototype
Research
Market Search
Patent Search
Protect
Patents
Strategies
Test
Retail/Web
Shows/Fairs
DRTV
License
Sell Sheets
The Approach
Negotiations
BETADEFINE
Invent Solutions that Sell!
sketch model prototype
BETA
RESEARCH
Do Your Homework!
&Market Search
Patent Search
BETAPROTECT
Patents, Copyrights
& Trademark
s
Business Strategies
for IP
Paul C. ThibodeauxFrilot L.L.C.
www.frilot.com(504)599-8204
IP: A Business and Financial Decision
BETA
Three Basic Types of Intellectual Property Rights:
WHAT DOES A PATENT COVER?
6
• Patents.
• Copyrights.
• Trademarks.
BETA
Patents: Cover new inventions, including processes, machinery, manufactured products, and compositions of matter.
WHAT DOES A PATENT COVER?
7
BETA
Copyrights: Cover written expressions and communications.
WHAT DOES A PATENT COVER?
BETA
Trademarks: Cover identifying symbols and words used to distinguish goods or services.
WHAT DOES A PATENT COVER?
BETA
Novel and Non-Obvious Inventions.
What is a Novel Invention?
New.
Can’t be publicly known before it was invented.
Can’t be published more than one year before patent application filing.
Can’t be offered for sale one year before filing date.
WHAT INVENTIONS
ARE
PATENTABLE?
BETA
Novel and Non-Obvious Inventions.
What is a Non-Obvious Invention?
A non-obvious improvement over the prior art.
WHAT INVENTIONS
ARE PATENTABLE?
BETA
What are the costs to prosecute a patent?
Patentability Research.
Patent Application Drafting.
Patent Application Filing Fees.
Patent Office Action Responses.
Maintenance Costs.
Enforcement Costs.
WHAT DOES IT COST?
BETA
How long does it take to get a patent?
Factors include:
Type of invention.
Complexity.
Existence of similar prior art.
HOW LONG DOES IT TAKE?13
BETA
What do I get if my patent issues?
Exclusive right to make, use, and sell your product.
Typically, patent is valid for 20 years.
Right to enforce the patent.
WHAT HAPPENS WHEN IT ISSUES?
BETA
Are there other alternatives that may offer some protection at a lower cost?
Trademarks.
Provisional Patents.
Trade Secrets.
WHAT ARE MY ALTERNATIVES
?
PAUL TH IBODEAUXR E G I S T E R E D PAT E N T AT T O R N E Y
P T H I B O D E A U X @ F R I LO T. C O M
( 5 0 4 ) 5 9 9 - 8 2 0 4
W W W. F R I LO T. C O M16
BETAPROTECT
Patents, Copyrights
& Trademark
s
Business Strategies
for IP
Paul C. ThibodeauxFrilot L.L.C.
www.frilot.com(504)599-8204
IP: A Business and Financial Decision
BETATEST
REAL sales DRAMATICALLY increases your odds for successful licensing!
Transactional Learning
Sell small quantities in stores and online
Sold at fairs for years before going on TV & in Retail
Buyers are not interested in single item lines, ASOTV solves that problem!
ResponseMagazine.com & Retailing.org
Retails & Web
Shows &Fairs
DRTV
BETALICENSE
The Big 3• Royalty rate: 3%-8%• Minimum: negotiable• Up front amount: negotiable
Creating Wealth with Passive Income!
Sell Sheets
The Approach
Negotiations
• Images• Features & Benefits• Contact Info
• Trade Shows• Cold Call
BETA
Special Offer
Premium Membership BONUSFREE 30 min. consultation
www.InvenTank.com(search lisalloyd)
/inventank/lisavlloyd