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From Geek Girl Tech Conference Cape Cod, May 2013
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HOW TO RUN A
FACEBOOK CONTEST
THAT DOESN’T FIZZLE
THE ROAD AHEAD
Publicize
Set Up
Strategize
Wrap Up
Measure
Replicate
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STRATEGIZE
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Business
Goal
Build email list
Collect market
feedback
Spread brand
awareness
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5
Prize
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Sweepstakes
Photo Contest
Video Contest
Essay Contest
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Type of contest
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BUSINESSES
Sweepstakes
Photo Contest
Video Contest
Essay Contest
ENTRANTS
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SET UP
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Run a contest on your fan page
Wall (homepage)
Require entrants to like, share,
or comment on your Wall post
Require entrants to post a
photo to your Wall
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CODE-PHOBIC?
Shortstack
Offerpop
Woobox
Tabsite
CODE-FRIENDLY?
Static HTML
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PUBLICIZE
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Blog/Website
Other social channels
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WRAP UP
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At least one week before your contest ends:
• Order the prize(s)
• Remind your judge(s)
• Share last call reminders
• Draft notification templates
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After close of contest:
• Notify winner (and other entrants)*
• Announce winner
• Incorporate fan-produced feedback
in posts/crosspromotion
• Measure and report results
*refer to Facebook guidelines
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MEASURE
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Key Metrics
• Rate of entry
• High entry days (organic, paid)
• Relevant feedback
• Email signups
• Likes/unlikes/hides
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REPLICATE
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Best practices for all social marketing
• Connect your activities to a strategic goal
• Consider your fans’ perspective
• Measure and revise accordingly
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Subscribe to my blog for new articles
and get a free copy of my ebook
“How to Create a Winning Strategy for
Your Facebook Contest”
http://bit.ly/fbcontestbook
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FOR FURTHER READING
Facebook Promotional Guidelines:
https://www.facebook.com/page_guidelines.php (Section E)
iPad Giveaways:
http://sierratierra.com/why-i-wont-help-you-with-your-win-an-ipad-contest/
Facebook Contest Rules:
http://sierratierra.com/facebook-contest-rules-why-they-boost-your-online-marketing/
Facebook Contests and Leads:
http://www.business2community.com/facebook/how-to-use-facebook-contests-to-generate-qualified-leads-0427344
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PHOTO CREDITS BY SLIDE NUMBER
3: http://www.flickr.com/photos/nicmcphee/2501797364
6: by Terri Wise http://www.terriwise.com
10: http://www.flickr.com/photos/usnavy/6121133204/
18: http://www.flickr.com/photos/mdgovpics/6765486343
21: http://www.flickr.com/photos/hades2k/6598576457
24: http://www.flickr.com/photos/gabby-girl/5391313484/
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