HOW TO RUN A

FACEBOOK CONTEST

THAT DOESN’T FIZZLE

THE ROAD AHEAD

Publicize

Set Up

Strategize

Wrap Up

Measure

Replicate

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STRATEGIZE

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Business

Goal

Build email list

Collect market

feedback

Spread brand

awareness

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Prize

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Sweepstakes

Photo Contest

Video Contest

Essay Contest

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Type of contest

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BUSINESSES

Sweepstakes

Photo Contest

Video Contest

Essay Contest

ENTRANTS

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SET UP

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Run a contest on your fan page

Wall (homepage)

Require entrants to like, share,

or comment on your Wall post

Require entrants to post a

photo to your Wall

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CODE-PHOBIC?

Shortstack

Offerpop

Woobox

Tabsite

CODE-FRIENDLY?

Static HTML

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PUBLICIZE

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Blog/Website

Email

Facebook

Other social channels

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WRAP UP

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At least one week before your contest ends:

• Order the prize(s)

• Remind your judge(s)

• Share last call reminders

• Draft notification templates

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After close of contest:

• Notify winner (and other entrants)*

• Announce winner

• Incorporate fan-produced feedback

in posts/crosspromotion

• Measure and report results

*refer to Facebook guidelines

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MEASURE

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Key Metrics

• Rate of entry

• High entry days (organic, paid)

• Relevant feedback

• Email signups

• Likes/unlikes/hides

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REPLICATE

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Best practices for all social marketing

• Connect your activities to a strategic goal

• Consider your fans’ perspective

• Measure and revise accordingly

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Subscribe to my blog for new articles

and get a free copy of my ebook

“How to Create a Winning Strategy for

Your Facebook Contest”

http://bit.ly/fbcontestbook

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FOR FURTHER READING

Facebook Promotional Guidelines:

https://www.facebook.com/page_guidelines.php (Section E)

iPad Giveaways:

http://sierratierra.com/why-i-wont-help-you-with-your-win-an-ipad-contest/

Facebook Contest Rules:

http://sierratierra.com/facebook-contest-rules-why-they-boost-your-online-marketing/

Facebook Contests and Leads:

http://www.business2community.com/facebook/how-to-use-facebook-contests-to-generate-qualified-leads-0427344

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PHOTO CREDITS BY SLIDE NUMBER

3: http://www.flickr.com/photos/nicmcphee/2501797364

6: by Terri Wise http://www.terriwise.com

10: http://www.flickr.com/photos/usnavy/6121133204/

18: http://www.flickr.com/photos/mdgovpics/6765486343

21: http://www.flickr.com/photos/hades2k/6598576457

24: http://www.flickr.com/photos/gabby-girl/5391313484/

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