Harnessing the Power of LinkedIn

Harnessing the of LinkedIn

Powe

rPresentation by: LisaMarieDiasDesigns Social Media and Email Marketing

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AN OVERVIEW OF THE POWER OF LINKEDINGETTING STARTEDCREATING A PROFILEMAKING CONNECTIONSGROUPSRECOMMENDATIONSSTATUS UPDATESTAKEAWAYS

OUR AGENDA

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225,000,000225 MILLION professionals

and growing every day!

74 M + IN USAAs of Jan 2013 there were

21.4 MILLION monthly unique visitors to LI

ENDORSEMENTSOver 1 BILLION

endorsements given to fellow LI users

TRUST87% trust LinkedIn as a source of info affecting

decision making

NETWORKING24/7 networking,

international in scope, 200 countries in 19

languages

EXPERTISE65% of journalists have used info on LinkedIn as

research material

THE POWER OF LINKEDIN

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USE LINKEDIN TO:

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ESTABLISH YOUR EXPERTISE

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BUILD YOUR NETWORK

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GAIN INSIGHTS

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HELP PEOPLE FIND YOU

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FIND JOBS & CANDIDATES

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USE FREE ADVANCED SEARCH

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FIND LEADS

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1 2 3CREATE A

PLANENGAGEBe sure to visit your stream regularly and to like, comment and share whenever possible.

POST REGULARLYCreate a posting plan – remember to share content of value to your community! This is NOT just a broadcasting outlet!

DEFINE GOALSDetermine YOUR goals – you can use LinkedIn in all these ways but focusing on one or two is most effective.

FIRST,

YOU MUST SET YOUR GOALS

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ANY QUESTIONS?

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GETTING STARTED

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KEYWORDS ARE KEY

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CREATE YOUR PROFILE

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INCLUDE YOUR SKILLS

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ADD AND EDIT SECTIONS

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ADD CERTIFICATIONS

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UPDATE YOUR STATUS

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CHECK YOUR NEWS STREAM

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LIKE, COMMENT AND/OR SHARE

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ADD CONNECTIONS

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START WITH PEOPLE YOU KNOW

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USE LINKEDIN TOOLS

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SEARCH EXISTING CONTACTS

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GO TO ANY PROFILE

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INVITE THEM TO LINK

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ALWAYS PERSONALIZE INVITE

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SEARCH FOR AND JOIN GROUPS

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JOIN THE CONVERSATION!

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AMPLIFY OR TAKE IT PRIVATE

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ANY QUESTIONS?

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GIVE RECOMMENDATIONS

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GET RECOMMENDATIONS

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GIVE ENDORSEMENTS

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ENDORSE WHEN VISITING

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CREATE A COMPANY PAGE

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ADD PRODUCTS AND SERVICES

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OPTIMIZE SOCIAL AMPLIFICATION

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ANY QUESTIONS?

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TAKE AWAYS

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CREATE AND SHARE PROFILE

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VISIT AND POST REGULARLY

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Aim to log in and post at least once a week, preferably 3 – 5 times a week

Like, comment and/or share something each time you visit!

It can take as little as 5 – 10 minutes a visit!

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CONNECT GENEROUSLY

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QUICK QUIZ!

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225,000,000 Professionals are using LinkedIn daily to Network, Ask Questions, Find Partners and to Vet People and Companies

What will they find when they search for YOU?

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MOVE From job seeker to job creator

BECOMEAn industry leader

WHEN YOU ARE READY TO:

BUILD Your business and Brand awareness

HARNESS THE POWER Of social media and join the

conversation

CONTACT METo help you define your goals and to choose the tools that are

right for your needs and to train you to use them to grow YOUR business!

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Text: LMDDCC to 22828  join my e-news

LinkedIn.com/in/LisaMarieDias

Facebook.com/LisaMarieDiasDesigns

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Twitter.com/LisaMarieDias

LisaMarieDiasDesigns

Helping business owners leverage email marketing & social media for profitable growth, including introductions to FB, TW, LI, G+ via personal consultations, webinars & live presentations - specializing in e-newsletter start-up with Constant Contact. Visit: LisaMarieDiasDesigns.com

SOCIAL MEDIA AND EMAIL MARKETING

ThankYOU!SOCIAL MEDIA AND EMAIL MARKETING

LisaMarieDiasDesigns