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Mahindra and Mahindra Sustainability Report Analysis

Presentation By:Aritri chatterjee (17)

Ekankita Agrawalla (50)Aman Garg (56)Kavita Patil (77)

Overview of the Organisation

• Industry/Domains• Sales/Profits (in Rupees crore)• 3,167.48 for 2016• 3,321.11 for 2015• Employees: 200,000 (year 2015)• Supply ChainLocations/Countries

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Analysis of Sustainability Risks & Opportunities for M&M• Context of the Industry Domain : Chiefly into the

transport industry • Competition : BMW, TATA motors, Hindustan motors,

Maruti Suzuki India Ltd• Impact of Sustainability Megaforces: Climate Change,

Energy & Fuel, Population Growth-urbanization & wealth, Water Scarcity, Ecosystem Decline, Deforestation

• Key Stakeholders

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Top Management Commitment Compressed Air Management System. Water Management Goal/Target 1 : To overcome challenges: Compressed air systems at AD Nashik-1 consumed a significant

portion of electricity used at manufacturing plants. bring down the power consumption by developing a

measurement mechanism, plugging the heavy air leakages and cutting down the excess air pressure supply then required.

Progress: Action1 : 42% reduction in specific compressed air.  Goal/Target 2: To resolve the water scarcity crisis in the

districts of Nasik, Maharashtra and develop a strong concerted water management mechanism to curb the wastage of the same.

Progress: Action2: Rain water harvesting, wastewater

management ,domestic, process, cooling

Social Performance & Progress:• Education: ARISE and

shikshaantar• Healthcare: life-line

express• Volunteering: Esops• Environment: Mahindra

Hariyali Project• Employability program:

SMART

Marketing Communication• Multiple communication

channels• Television and print media

campaigns.• Social media: Instagram

Facebook Youtube and twitter(Anand Mahindra’s twitter page)-CSR activities Sustainability status and the company,

• Website: www.mahindra.com: Engaging endearing user friendly

Mission and VisionM&M

• Mission: Adopt Sustainable Practices To Be A Top 10 Global Automotive Brand.

• Vision: We aim to make “Mahindra” one of the 50 MOST ADMIRED global brands by 2021.

• A brand that empowers people to RISE to their dreams and achieve their full potential.

TATA

Origins of sustainability practices: M&M has been following the sustainability practices since very long but all the reporting compliances have been put in place just 8 years ago.

HR/OB Operations & SupplyChain

HR/OB

business level(implementer

and coordinator)

group level (policy and tool

generator)

OPERATIONS AND SUPPLY CHAIN

• Establishing strong partnerships with suppliers.

• Green supply chain and EHS Management system development.

Financial perspective:

Mahindra claims :

GRI Norms

• The GRI reporting is highly comprehensive as it covers all the 9 principles of National Voluntary Guidelines on Social, Environmental and Economic responsibilities of Business (NVGs)

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Recommendations Customers and Employees can be encouraged to practice tree

plantation and maintenance for some incentives. This plantation can be done at the induction of a new employee or on a special occasions such as their birthday or on a festivals.

Customers can be given new equipment at a discount of scrap value in exchange for old or damaged equipment and the old or damaged equipment can then be recycled.

They can partner with E-Waste Management startups such as Attero, Atterobay or Gobol.

Develop CRM Activities using Big data Analytics, Dashboards,CRM models(Gartner, Forrester, QCI),Metrices to convert lead into sales.

• Partner with the MOEP and the Jewish National Fund (JNF) to support the "clean car revolution" - a collaboration to promote four programs aimed at reducing dangerous vehicular air pollution:

• Hybrid taxis • Electric buses • Electric car ride-share system

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