Facebook 101: From Set-Up to Success

Facebook for Business

Sponsored By:

Part I

You know you need a Facebook Business Page, but how do you set one

up?

Old Consumer Buying Method

New Consumer Buying Method

Facebook 2014 Stats

Setting Up a Facebook Business Page

A Step-by-Step Tutorial

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

We are going to SKIP this step right now!

Setting Up a Facebook Business PageTop half of page

Setting Up a Facebook Business Page

Setting Up a Facebook Business Page

#1 Confirm Details & Map

Setting Up a Facebook Business Page

#2 Update Page Info

No Character limits but keep it somewhat short. Include CTA

Setting Up a Facebook Business Page

Call to Actions

Setting Up a Facebook Business Page

#3 Add a Cover Photo

Dimensions: 851x315

20% Text Rule

Tip

https://www.facebook.com/ads/tools/text_overlay

Setting Up a Facebook Business Page

To make sure your profile photo doesn’t block your cover photo check dimensions at:http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/

Setting Up a Facebook Business Page

Tip: Another great way to promote your page for free

is by adding the page as your employer on your

personal page

Part II

You have a Facebook Business Page….now

what?

You Can’t Get Fans Without Content

Initial Post:

Quick Tip

Photo Sizing

Sharing is Caring

Invite Your Friends!

Keep Your Fans Coming Back for More

Posting should:

(1)Happen regularly (every day, if possible)

(2)Always have a visual(3)Be interesting to your

customers(4)Have a mixture of

content (not all hard sells)

(5)Continually brand your company

Posting IdeasHard Sell Branding/Customer

Interest

Share the Love: Other Business Pages

1. Act as your Page

Share the Love: Other Business Pages

2. Like a Page as your Business Page

Share the Love: Other Business Pages3. Share a

post

But I don’t have time to post!

Facebook Scheduler

Tip: Activity Log

Tip: Activity Log

Managing Admin Access

Managing Admin Access

Social Graces Tip # 101

“Trust who you grant access to. Not everyone needs admin level rights.”

Adding a New Page Manager1. Make sure that person has “liked” the Page

from their personal profile2. Get the email address associated with their

personal profile3. Type in email address, choose level of access4. Save

Cool Tool

See which manager posted on your page

Insights: How is Your Page Performing?

Insights: How is Your Page Performing?

Who Are Your Fans? When Are They Online?

Who Are Your Fans? When Are They Online?

Now That You Have a Facebook Page…PROMOTE it! Put the Facebook social

media icon on:

-Your website, creating a link to your Business Page

-Your email signature file, creating a link to your Business Page

-Flyers, e-newsletters, announcements or other marketing material to alert other businesses and consumers of your Facebook presence

Ask the SocialLites…

Facebook for BusinessQuestions & Answers

Want more?• See it again on Slideshare:• “Like” us on Facebook! https://www.facebook.com/SocialliteMediaSolutions

Meredith Plunkett, Co-FounderJessica Werckman, Co-FounderHeather Salovin, Social Media Strategist

Connect with the SocialLites!

Info@SocialLiteMediaSolutions.com

352-388-1VIP (1847)www.SocialLiteMediaSolutions.

com

“Helping businesses elevate their social media status.”