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10 Tips to Successfully Reaching Your Audience
on Social Media
Danielle Brigida@starfocus
Photo by Barbara Fleming
An average user is connected to 80 community pages, groups and events
Who Needs An Overview?
• Twitter• Facebook• Linkedin• Flickr• Youtube• Google+• Pinterest• Stumbleupon• Blogging Platform
Social Media Objectives
• Research and Learning• Building Relationships• Improving Reputation• Content Generation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising
Questions for you:
When has social media pleasantly surprised you?
When has social media let you down?
Things to Consider…
Photo by Donna Carr
People are talking.
How are you listening?
Search Keywords • Organization’s Name• Key individuals• Branding mistakes• Program references
Referring Traffic• Google Analytics• Facebook insights
You Use Search All the Time
Just RSS Your Searches!RSS = Real Simple Syndication
NWF’s Social Listening Dashboard(changes all the time)
Real-time Tracking
1. Research Social Media Sites
• Blogs– Blogpulse– Icerocket– Google Blog Search– Technorati
• Facebook/Twitter– Search.twitter– Social Mention– Kurrently– Boardreader– Addictomatic
Share Search Feeds with
Google Bundles
1. Click Browse for Stuff in Google Reader
2. Drag and drop RSS Feeds
Make Note of Meaningful Mentions to Revisit
Now That you’ve listened…
•Comment and Respond•Show Respect•Ask Questions•Offer Value
2. Build Out Profiles: Find Your Niche
3. Use Powerful Imagery
4. Make it Easy to Share Your Content
5. (When Possible) Make it Fun!
6. Be a Reliable Resource
7. Hone Your Maintenance and Outreach
Organize Friends, Followers and Fans
8. Make Sure People Can Find You…
http://wefollow.com/http://twellow.com
9. Keep Track of Interactions
10. Experiment with New SitesGoogle+ Hangouts
Circles
Linkedin: Keep Track of Careers
Inmaps.linkedinlabs.com
Explore Your Network
Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
Be Reciprocal! (Mutualistic and Symbiotic)
Photo by James Jordan, Flickr
Follow Helpful Resources
http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/
http://www.johnhaydon.com/
Questions?
Danielle BrigidaNational Wildlife Federation@starfocus brigidad@nwf.orgNetnaturalist.com
Judy N, Flickr
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