10 Tips to Successfully Reaching Your Audience

on Social Media

Danielle Brigida@starfocus

Photo by Barbara Fleming

An average user is connected to 80 community pages, groups and events

Who Needs An Overview?

• Twitter• Facebook• Linkedin• Flickr• Youtube• Google+• Pinterest• Stumbleupon• Blogging Platform

Social Media Objectives

• Research and Learning• Building Relationships• Improving Reputation• Content Generation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising

Questions for you:

When has social media pleasantly surprised you?

When has social media let you down?

Things to Consider…

Photo by Donna Carr

People are talking.

How are you listening?

Search Keywords • Organization’s Name• Key individuals• Branding mistakes• Program references

Referring Traffic• Google Analytics• Facebook insights

You Use Search All the Time

Just RSS Your Searches!RSS = Real Simple Syndication

NWF’s Social Listening Dashboard(changes all the time)

Real-time Tracking

1. Research Social Media Sites

• Blogs– Blogpulse– Icerocket– Google Blog Search– Technorati

• Facebook/Twitter– Search.twitter– Social Mention– Kurrently– Boardreader– Addictomatic

Share Search Feeds with

Google Bundles

1. Click Browse for Stuff in Google Reader

2. Drag and drop RSS Feeds

Make Note of Meaningful Mentions to Revisit

Now That you’ve listened…

•Comment and Respond•Show Respect•Ask Questions•Offer Value

2. Build Out Profiles: Find Your Niche

3. Use Powerful Imagery

4. Make it Easy to Share Your Content

5. (When Possible) Make it Fun!

6. Be a Reliable Resource

7. Hone Your Maintenance and Outreach

Organize Friends, Followers and Fans

8. Make Sure People Can Find You…

http://wefollow.com/http://twellow.com

9. Keep Track of Interactions

10. Experiment with New SitesGoogle+ Hangouts

Circles

Linkedin: Keep Track of Careers

Inmaps.linkedinlabs.com

Explore Your Network

Make These Tools Work For You www.nwf.org/foursquare

Listen, Communicate, Create, TrackTime on Social Media

ListeningCommunicatingCreating/ExperimentingTracking

30%

30%

25%

15%

Be Reciprocal! (Mutualistic and Symbiotic)

Photo by James Jordan, Flickr

Follow Helpful Resources

http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/

http://www.johnhaydon.com/

Questions?

Danielle BrigidaNational Wildlife Federation@starfocus brigidad@nwf.orgNetnaturalist.com

Judy N, Flickr