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Channels o Doodle.ly o Facebook o Foursquare o Google+ o Instagram
o Pinterest o Slideshare o Twitter o Youtube
o Too many channels were used o Should have chosen a few channels & really advertise & encourage their use o More time was needed prior to event to establish a following & create a community o Traditional Media was needed to connect with a larger audience
Doodle.ly o Doodle.ly was shared on Facebook page o Only a few people made a doodle�(Ben, Camille, Nick & Tye) o Shared their doodles on Twitter & Facebook o Account needed more time & awareness to encourage people to participate
Camille’s D
oodle.ly ‘K’
Facebook o Facebook was used as central hub but could have
been more utilized o Total of 25 likes o Classmates posted constant updates o Videos & Photo was shared prior and post event o Logo created had all necessary information to keep
community updated
Facebook Logo Design
Foursquare o Three “ChalkAboutIt” locations were added o Market Square had 8 check-ins o Downtown had 4 check-ins o The Hub had 1 check-in o Check-in points had photos posted
Chalkabou:t Check-‐ins
Google+ o 32 invited guests but only 4 participated in hangout o Had a lot of potential if more students participated o 3 students at different stations showed what was
happening in the moment o Great tool to use for future events
Chalkabou:t Hangout
Instagram o 30 uploaded pictures in total to account o 45 photos uploaded to #chalkaboutit o 45 followers o Pictures of various ‘K’s
ChalkAboutIt Instaphotos
Pinterst o 22 Pins in Total o 2 Boards o 4 Followers, 51 Following o Posted clues on the flash mob o Posted Pictures of Kingston Frontenacs
ChalkAboutIt Boards
Slideshare o Presentation prior to flash mob had 62 views o 15 Followers o Presentation post flash mob had 74 views o Very Informative & well laid out o Included guidelines & strategy of each channel
ChalkAboutIt Slideshare
Twitter o Hashtag was created for event #ChalkAboutIt o Was really easy to keep community updated o Information was tweeted prior to event o Photos were tweeted during flash mob o Many of the photos & infos. were retweeted o Twitter users posted ‘Thank-You’ messages post event
Youtube o First Video was created to inform students and
community details about the event o #1 Video had 178 views o #2 Video had 186 views o Video was really well done and promptly posted post
event
ChalkAboutIt Videos
Success o Slideshare account was successful in views o Very creative idea that involved IMC
students o First event launched gave us ways to
improve for next year o Unique out of the classroom learning o Instagram had a lot of pictures uploaded o Great experience to use for future projects o Market Square location was optimal & had
lots of potential for user engagement
CMOST o Facebook tried to post updates from various
social platforms (Pinterest & Doodle.ly) o Should have been more consistent & frequent
with Facebook page o Integration of traditional media would have
made event more exposed to community o Too many platforms caused certain networks
to be ignored and under utilized � (Ex. Pinterest)
o Engagement with established communities would have benefited overall participation � (Ex. Fronts Fans)
Missed Opportunities o Time of event was too short & with more time
a community could have been built to increase engagement
o Missed opportunity to include ‘Influencers’ (Professors, Fronts Coaches, Hockey Players)
o Took too long to establish an idea for the � flash mob
o Event was during an away game of the Frontentacs, more planning could have helped us coordinate with the team
o Minor Mistake: Didn’t use actual sidewalk chalk o Traditional Media would have enhanced the
opportunity to reach a different audience
Content o Some channels had great content while
others lacked in content curation o Youtube was very prompt with uploading
the video, which allowed for audience to keep the event on their mind
o With the exception of Instagram & Google+ other channels didn’t frequently keep
audience updated DURING the event o Although Facebook was a “Hub” should
have created unique content was well using video & photos
Recommendations o Launch channels prior to the event for a
longer period of time to build community of followers
o Choose fewer strategic channels so as to not overwhelm followers with too many accounts
o Incorporate traditional channels to engage a different target market
o Email Influencers to invite them to the event & include Frontentacs team
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