Chalk About it Analysis

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    12-May-2015

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  • 1.Channelso Doodle.lyo Pinteresto Facebook o Slideshare o Foursquare o Twittero Google+o Youtubeo Instagramo Too many channels were usedo Should have chosen a few channels & reallyadvertise & encourage their useo More time was needed prior to event toestablish a following & create a communityo Traditional Media was needed to connect with alarger audience

2. Doodle.lyo Doodle.ly was shared on Facebook pageo Only a few people made a doodle"(Ben, Camille, Nick & Tye)o Shared their doodles on Twitter & Facebooko Account needed more time & awareness to encouragepeople to participate Camilles Doodle.ly K 3. Facebooko Facebook was used as central hub but could havebeen more utilizedo Total of 25 likeso Classmates posted constant updateso Videos & Photo was shared prior and post evento Logo created had all necessary information to keepcommunity updatedFacebook Logo Design 4. Foursquareo Three ChalkAboutIt locations were addedo Market Square had 8 check-inso Downtown had 4 check-inso The Hub had 1 check-ino Check-in points had photos posted Chalkabou:t Check-ins 5. Google+o 32 invited guests but only 4 participated in hangouto Had a lot of potential if more students participatedo 3 students at different stations showed what washappening in the momento Great tool to use for future events Chalkabou:t Hangout 6. Instagramo 30 uploaded pictures in total to accounto 45 photos uploaded to #chalkaboutito 45 followerso Pictures of various Ks ChalkAboutIt Instaphotos 7. Pintersto 22 Pins in Totalo 2 Boardso 4 Followers, 51 Followingo Posted clues on the ash mobo Posted Pictures of Kingston Frontenacs ChalkAboutIt Boards 8. Slideshareo Presentation prior to ash mob had 62 viewso 15 Followerso Presentation post ash mob had 74 viewso Very Informative & well laid out o Included guidelines & strategy of each channelChalkAboutIt Slideshare 9. Twittero Hashtag was created for event #ChalkAboutIto Was really easy to keep community updatedo Information was tweeted prior to evento Photos were tweeted during ash mobo Many of the photos & infos. were retweetedo Twitter users posted Thank-You messages post event 10. Youtubeo First Video was created to inform students andcommunity details about the evento #1 Video had 178 viewso #2 Video had 186 viewso Video was really well done and promptly posted postevent ChalkAboutIt Videos 11. Successo Slideshare account was successful in viewso Very creative idea that involved IMC studentso First event launched gave us ways to improve for next yearo Unique out of the classroom learningo Instagram had a lot of pictures uploadedo Great experience to use for future projectso Market Square location was optimal & had lots of potential for user engagement 12. CMOSTo Facebook tried to post updates from various social platforms (Pinterest & Doodle.ly)o Should have been more consistent & frequent with Facebook pageo Integration of traditional media would have made event more exposed to communityo Too many platforms caused certain networks to be ignored and under utilized " (Ex. Pinterest)o Engagement with established communities would have beneted overall participation " (Ex. Fronts Fans) 13. Missed Opportunitieso Time of event was too short & with more time a community could have been built to increase engagement o Missed opportunity to include Inuencers (Professors, Fronts Coaches, Hockey Players)o Took too long to establish an idea for the " ash mobo Event was during an away game of the Frontentacs, more planning could have helped us coordinate with the teamo Minor Mistake: Didnt use actual sidewalk chalko Traditional Media would have enhanced the opportunity to reach a different audience 14. Contento Some channels had great content whileothers lacked in content curation o Youtube was very prompt with uploadingthe video, which allowed for audience tokeep the event on their mindo With the exception of Instagram & Google+ other channels didnt frequently keepaudience updated DURING the evento Although Facebook was a Hub shouldhave created unique content was wellusing video & photos 15. Recommendationso Launch channels prior to the event for alonger period of time to build communityof followerso Choose fewer strategic channels so as tonot overwhelm followers with too manyaccounts o Incorporate traditional channels toengage a different target market o Email Inuencers to invite them to theevent & include Frontentacs team