Applying Social Media Within Student Development2

BROOKE RAWSONAMERICORPS VISTA

CENTER FOR COMMUNITY ENGAGEMENTWEST VIRGINIA WESLEYAN COLLEGE

APRIL 20, 2009

Applying Social Media within Student Development

In this session…

07:54 AM

2

An introduction to social media and social media tools: Facebook, YouTube, Wikis, Google Apps and Twitter

Best practices of social mediaHow social media can be effectively used in

Student DevelopmentGeneral Q&A

So, what is social media?

07:54 AM

3 Social media is an

umbrella term that encompasses all of the online activities that integrate: technology, social interaction/

collaboration, and content - documents,

stories, pictures, videos, etc.

Social media is a set of online tools that complement an organization’s current activities: Marketing and PR Project Management Recruitment Document Sharing Fundraising Training Group Coordination

Types of social media

Document SharingPicture/Video

SharingProject/Event

ManagementPublication Social Networking

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Results of the Interest Survey

What applications of social media are you interested in using in your deparment?

82%

45%

0% 0%

36% 36% 36% 36%

27%

0%

20%

40%

60%

80%

100%

Answer Options

Resp

onse

Fre

quen

cy FacebookWikisBlogsYouTubeFundraisingTwitterGoogle AppsNot SureOther

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5

Results of the Interest Survey

From your selection(s) above, which aplication(s) would you say you know the MOST about?

67%

22% 22%

0%

22%

0%11% 11%

0%

20%

40%

60%

80%

100%

Answer Options

Resp

onse

Fre

quen

cy FacebookWikisBlogsYouTubeFundraisingTwitterGoogle AppsOther

07:54 AM

6

Results of the Interest Survey

From your selection(s) above, which application(s) would you say you know the LEAST about?

22%

78%

0%11%

56%

33%

11% 11%

0%

20%

40%

60%

80%

100%

Answer Options

Resp

onse

Fre

qenc

y FacebookWikisBlogsYouTubeFundraisingTwitterGoogle AppsOther

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Social Media Tools

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1. Facebook

Began as an online network of colleges/universities - now it’s open to everyone!

Stay connected with “friends” or “fans”

Share photos, videos, links, etc.

Facebook complements: Marketing/PR Event creation/management/

recruitment Networking

Applications like it: MySpace Ning

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Facebook Best Practices

Connecting with your “Fans” Pages vs. Profiles vs.

Groups Status updates Pictures Event coordination Example profiles:

Center for Community Engagement (CCE)

West Virginia University Arts and Entertainment

Bonner National Network WVWC Alumni

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Facebook + Student Development

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Inform everyone of your Facebook presence Embed links within admissions materials, emos, other

social media websites, etc.Create and manage events

Guests can RSVP, send messages to update Example: Campus Activities Board (CAB) events

Post photos/videos of various events or projects “Tag” students, faculty and staff to keep them connected Example: CAB events

Questions/concerns about Facebook?

Contact me!

Rawson_be@wvwc.edux8397

2. YouTube

Began as a resource for entertainment - now popular with universities, non-profits, corporations, etc.

Publish videos and send links via email, Facebook, etc.

YouTube complements: Marketing/PR Education Training

Applications like it: Vimeo

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YouTube Best Practices

Produce and publish videos about: Programs/Offices Issues Policies/Rules Events

Linking or embedding within other sites

Example profiles/videos: CCE WVWC Bobcat Sports Trayless Tuesdays video Study Abroad video @

OkState07:54 AM

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YouTube + Student Development

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Share information and educate Videos that train or educate students about specific

WVWC policies or offices Example: Housing and Residence Life

Create videos for and about events and/or programs FlipCams - the inexpensive way to create quality video Example: OSU Study Abroad program

Questions/concerns about YouTube?

Contact me!

Rawson_be@wvwc.edux8397

3. Wikis (Pbwiki)

A website for online collaboration by multiple contributors Wikipedia

Information/documents stay in one place – less email clutter

Wikis complement: Marketing/PR Education Document/Project

Collaboration Event Coordination

Applications like it: WetPaint MediaWiki

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Wikis Best Practices

A hub of online and digital resources - documents, photos, videos, links, etc.

Event/project coordination Document collaboration Easily embed media (YouTube

videos, photos, presentations, etc.)

Example sites: CCE (wvwc.pbwiki.com) Bonner Network

(bonnernetwork.pbwiki.com) WVWC RESULTS (On CCE wiki) MLK Service Awards (On CCE

wiki)

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Wikis + Student Development

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*Q: Wouldn’t our own respective websites cover most of what a wiki can do? *A: Yes!

However, consider wikis as a place for inter/intra office resources: Documents, photos, videos, event/project information Example: CCE wiki (wvwc.pbwiki.com)

Questions/concerns about Wikis?

Contact me!

Rawson_be@wvwc.edux8397

4. Google Apps

A series of office applications that is Google centralized

Includes: Calendar, Docs, Gmail, Forms

and more! Less Marketing/PR, more

behind the scenes work Google Apps complement:

Document collaboration and sharing

Calendar sharing Gathering information via forms

Applications like it: Wiggio SurveyMonkey (Forms/ Surveys) Open Office

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Google Apps Best Practices

Share individual/office calendars as a group

Edit, share or publish office documents (Word, Excel and PowerPoint)

Create basic forms and surveys

Examples: CCE Staff Calendar

(wvwc.pbwiki.com/Calendar) 2009/2010 Work-Study Form Pre-training survey for this

session!

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Google Apps + Student Development

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Staff Calendar Keeps track of events, meetings and deadlines Example: CCE (wvwc.pbwiki.com/Calendar)

A hub for personal/office documents Keeps documents and presentations centralized –

available from anywhere in the world!Create forms for student activities

Inserts information directly into an Excel file for simple organization

Example: Social Media Interest Survey

Questions/concerns about Google Apps?

Contact me!

Rawson_be@wvwc.edux8397

5. Twitter

Uses status updates (like Facebook)

A “tweet” = 140 characters Popular amongst “older”

users Majority are over 35 Even Congress uses it!

Twitter complements: Marketing/PR Sharing resources (photos,

videos, documents, etc.) via links

Applications like it: Ping Facebook status updates

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Twitter Best Practices

Share links to important resources

Post deadlines for students, faculty and staff

Follow other schools, students, faculty, staff, and organizations

Example profiles: WVWCService University of Louisville

Student Life07:54 AM

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Twitter + Student Development

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Update the campus on deadlines, events and links Event and deadline reminders for students, faculty

and staff can be posted Post links to sections of your website or other social

media sites Examples: WVWCService and University of Louisville

Student Life

Questions/concerns about Twitter?

Contact me!

Rawson_be@wvwc.edux8397

Social Media Implementation

Recruit Student assistants or

volunteers can help your office plan, create and manage social media tools.

Plan Be strategic - allow various

tools to complement each other. Use the same information with

each application. Share & Learn

Embed links to your social media tools within all of your media outlets - from websites to brochures.

Learn by doing - it’s the best way to harness the ins and outs of any application.

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Q&A

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For more information or to set up a personal, in-depth session

for specific tools…

Contact me!

Rawson_be@wvwc.edux8397