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Describes what social media is and how it can be used within Student Development.
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BROOKE RAWSONAMERICORPS VISTA
CENTER FOR COMMUNITY ENGAGEMENTWEST VIRGINIA WESLEYAN COLLEGE
APRIL 20, 2009
Applying Social Media within Student Development
In this session…
07:54 AM
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An introduction to social media and social media tools: Facebook, YouTube, Wikis, Google Apps and Twitter
Best practices of social mediaHow social media can be effectively used in
Student DevelopmentGeneral Q&A
So, what is social media?
07:54 AM
3 Social media is an
umbrella term that encompasses all of the online activities that integrate: technology, social interaction/
collaboration, and content - documents,
stories, pictures, videos, etc.
Social media is a set of online tools that complement an organization’s current activities: Marketing and PR Project Management Recruitment Document Sharing Fundraising Training Group Coordination
Types of social media
Document SharingPicture/Video
SharingProject/Event
ManagementPublication Social Networking
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Results of the Interest Survey
What applications of social media are you interested in using in your deparment?
82%
45%
0% 0%
36% 36% 36% 36%
27%
0%
20%
40%
60%
80%
100%
Answer Options
Resp
onse
Fre
quen
cy FacebookWikisBlogsYouTubeFundraisingTwitterGoogle AppsNot SureOther
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Results of the Interest Survey
From your selection(s) above, which aplication(s) would you say you know the MOST about?
67%
22% 22%
0%
22%
0%11% 11%
0%
20%
40%
60%
80%
100%
Answer Options
Resp
onse
Fre
quen
cy FacebookWikisBlogsYouTubeFundraisingTwitterGoogle AppsOther
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Results of the Interest Survey
From your selection(s) above, which application(s) would you say you know the LEAST about?
22%
78%
0%11%
56%
33%
11% 11%
0%
20%
40%
60%
80%
100%
Answer Options
Resp
onse
Fre
qenc
y FacebookWikisBlogsYouTubeFundraisingTwitterGoogle AppsOther
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Social Media Tools
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1. Facebook
Began as an online network of colleges/universities - now it’s open to everyone!
Stay connected with “friends” or “fans”
Share photos, videos, links, etc.
Facebook complements: Marketing/PR Event creation/management/
recruitment Networking
Applications like it: MySpace Ning
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Facebook Best Practices
Connecting with your “Fans” Pages vs. Profiles vs.
Groups Status updates Pictures Event coordination Example profiles:
Center for Community Engagement (CCE)
West Virginia University Arts and Entertainment
Bonner National Network WVWC Alumni
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Facebook + Student Development
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Inform everyone of your Facebook presence Embed links within admissions materials, emos, other
social media websites, etc.Create and manage events
Guests can RSVP, send messages to update Example: Campus Activities Board (CAB) events
Post photos/videos of various events or projects “Tag” students, faculty and staff to keep them connected Example: CAB events
2. YouTube
Began as a resource for entertainment - now popular with universities, non-profits, corporations, etc.
Publish videos and send links via email, Facebook, etc.
YouTube complements: Marketing/PR Education Training
Applications like it: Vimeo
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YouTube Best Practices
Produce and publish videos about: Programs/Offices Issues Policies/Rules Events
Linking or embedding within other sites
Example profiles/videos: CCE WVWC Bobcat Sports Trayless Tuesdays video Study Abroad video @
OkState07:54 AM
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YouTube + Student Development
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Share information and educate Videos that train or educate students about specific
WVWC policies or offices Example: Housing and Residence Life
Create videos for and about events and/or programs FlipCams - the inexpensive way to create quality video Example: OSU Study Abroad program
3. Wikis (Pbwiki)
A website for online collaboration by multiple contributors Wikipedia
Information/documents stay in one place – less email clutter
Wikis complement: Marketing/PR Education Document/Project
Collaboration Event Coordination
Applications like it: WetPaint MediaWiki
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Wikis Best Practices
A hub of online and digital resources - documents, photos, videos, links, etc.
Event/project coordination Document collaboration Easily embed media (YouTube
videos, photos, presentations, etc.)
Example sites: CCE (wvwc.pbwiki.com) Bonner Network
(bonnernetwork.pbwiki.com) WVWC RESULTS (On CCE wiki) MLK Service Awards (On CCE
wiki)
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Wikis + Student Development
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*Q: Wouldn’t our own respective websites cover most of what a wiki can do? *A: Yes!
However, consider wikis as a place for inter/intra office resources: Documents, photos, videos, event/project information Example: CCE wiki (wvwc.pbwiki.com)
4. Google Apps
A series of office applications that is Google centralized
Includes: Calendar, Docs, Gmail, Forms
and more! Less Marketing/PR, more
behind the scenes work Google Apps complement:
Document collaboration and sharing
Calendar sharing Gathering information via forms
Applications like it: Wiggio SurveyMonkey (Forms/ Surveys) Open Office
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Google Apps Best Practices
Share individual/office calendars as a group
Edit, share or publish office documents (Word, Excel and PowerPoint)
Create basic forms and surveys
Examples: CCE Staff Calendar
(wvwc.pbwiki.com/Calendar) 2009/2010 Work-Study Form Pre-training survey for this
session!
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Google Apps + Student Development
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Staff Calendar Keeps track of events, meetings and deadlines Example: CCE (wvwc.pbwiki.com/Calendar)
A hub for personal/office documents Keeps documents and presentations centralized –
available from anywhere in the world!Create forms for student activities
Inserts information directly into an Excel file for simple organization
Example: Social Media Interest Survey
5. Twitter
Uses status updates (like Facebook)
A “tweet” = 140 characters Popular amongst “older”
users Majority are over 35 Even Congress uses it!
Twitter complements: Marketing/PR Sharing resources (photos,
videos, documents, etc.) via links
Applications like it: Ping Facebook status updates
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Twitter Best Practices
Share links to important resources
Post deadlines for students, faculty and staff
Follow other schools, students, faculty, staff, and organizations
Example profiles: WVWCService University of Louisville
Student Life07:54 AM
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Twitter + Student Development
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Update the campus on deadlines, events and links Event and deadline reminders for students, faculty
and staff can be posted Post links to sections of your website or other social
media sites Examples: WVWCService and University of Louisville
Student Life
Social Media Implementation
Recruit Student assistants or
volunteers can help your office plan, create and manage social media tools.
Plan Be strategic - allow various
tools to complement each other. Use the same information with
each application. Share & Learn
Embed links to your social media tools within all of your media outlets - from websites to brochures.
Learn by doing - it’s the best way to harness the ins and outs of any application.
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Q&A
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For more information or to set up a personal, in-depth session
for specific tools…
Contact me!
